Unicorndao of the founder of Pussy Riot to create space for women and LGBTQ+ NFT artists

Unicorndao of the founder of Pussy Riot to create space for women and LGBTQ+ NFT artists

Nadya Tolokonnnikova by Pussy Riot
    Among other things,
  • Unicorndao collected $ 4.5 million with contributions from Yuga Labs and Consensys Mesh
  • According to Unicorndao, only 5 % of the NFT sales from women guided by women are generated

A new DAO challenges the NFT and Web3 landscape dominated by men by financing and empowering women and LGBTQ+artists.

Unicorndao, founded by Pussy Riot founding member Nadya Tolokonnikova, collects NFT artworks (non-fungable token) of such artists and provides them with the platform and the means to continue their creative efforts.

tolokonnikova and his co -founder John Caldwell were inspired to become active in space after witnessing the long snake of the Bored Ape Yacht Club (BayC) and the Mutant Ape Yacht Club "Bros" who were waiting for a yacht party during the NFF.NYC in November 2021.

After Tolokonnikova waited three hours in line and found that she was one of a handful of girl present, she went. Caldwell, Head of the NFT fund of the Wave Financial Vermögensverwaltungsgesellschaft, was impressed by the homogeneity of the BayC members and collected his network to organize a more integrative web3 movement.

Unicorndao can be the instrument that "brings a nice and cute takeover of NFTs by people who are currently being rejected by Bro culture," Tolokonnikova told Blockworks.

"If you do not include women and girls, there will never be a mass adoption. Or it will happen in a really ugly way. Not cute," she said.

The art collective announced on Thursday that it has so far collected $ 4.5 million and bought art worth $ 1.4 million. Participants include Yuga Labs, MoonPay, World of Women, Tribute Labs and Beeple. The dao was built using the tribute dao framute lab, one of consensy mesh founded companies.

The DAO members include the musicians Grimes and Sia, the NFT artist Beeple and the entrepreneur Guy Osary. Grimes recently joined the board of trustees and donated its latest music video of the DAO collection.

The partnership of Unicorndao With the crypto payment infrastructure provider Moonpay enables developers to become members of the DAO through a sponsorship program without being hindered by financial entry barriers.

When asked about other hurdles that could prevent women from working in cryptography, Tolokonnikova admitted that representatives of the entertainment industry "were ashamed as a female queer artist".

"Girls are simply taught from childhood that they shouldn't be technical. So they simply never ended up in places where people introduced crypto early. There are not really many female whales," she said.

Unicorndao was launched during the South by Southwest conference in March 2022, on the occasion of the 10th anniversary of the co-founder in Moscow because of her leadership during an anti-Putin protest-punk prayer and the subsequent two-year prison sentence.

The DAO community will expand its work by a political arm, Unicornriot, to organize itself politically and to collect donations for activist purposes. Their current focus is on reproductive justice in the USA.

Participation in Unicornriot is free, but potential members of Unicorndao have to apply. Politicians will implement the Ukrainedao business model, another of the recent companies by Tolokonnikova and Caldwell, who have collected over $ 7 million in less than a week to help Ukrainian citizens during the Russia-Ukraine conflict.

Caldwell said that Unicorndao was not like other communities because there is “safe, funny, accepting and there is a way to activism and financial freedom”. He described the organization as a "lighthouse" for those who are crypto and web3 new, but may not fit into the traditional communities of the room.

"Behind all the technology I still think that the NFT community is concerned with human connections," said Caldwell.


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The contribution Unicorndao of the founder of Pussy Riot to make room for women, LGBTQ+ NFT artist is not financial advice.

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