Salesforce introduces cloud-based NFT service

Salesforce introduces cloud-based NFT service

Cloud software company Salesforce Started A pilot program for his corporate customers for the creation and trade of nfts.

The first version of NFT Cloud, which was presented on Wednesday during the Salesforce Connection Conference in Chicago, is available in a closed pilot project. It will be accessible to the public this year.

This product is the first excursion of Salesforce to blockchain technology and part of the company Commerce-Cloud Suite that enables customers to sell NFTS (not fungible tokens) on the Salesforce Customer 360 platform.

The service is aimed at consumer brands that want to offer their customers exclusive access to events via NFTs, Adam Caplan, Senior Vice President of Emerging Technology at Salesforce, said Bloomberg .

messages about this service first appeared in mid-February, when around 400 Salesforce employees signed an internal petition, in which concerns about the environmental impact and speculative character of NFTS were expressed, Thomson Reuters Foundation News reported .

The company now advertises its commitment to sustainability on its website. NFT Cloud automatically calculates the CO2 emissions of blockchain options, only supports proof-of-stake in contrast to proof-of-work blockchains and makes it easy to compensate for their emissions through CO2 crutches.

Salesforce also works with organizations such as the Crypto Climate Accord, an environmental initiative that aims to eliminate the CO2 emissions of the crypto industry by 2030.

In terms of security, the company stated that the pilot project will offer tested intelligent contract templates for sellers and buyers as well as tools for fraud prevention, such as: B. the possibility of pausing assets and wallets.

In order to offer a safer checkout experience, customers can host brand marketplaces on their own website while Salesforce takes over the backend and authentication.

cyber security, fraud and fraud in the crypto area were concerned about Salesforce employees in February. The Federal Trade Commission has reported losses of more than $ 1 billion through crypto-related frauds since 2021.

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The cloud-based NFT service from Post Salesforce Pilots is not a financial advice.