McDonald's revolutionized the meta personation with McNuggets Land and uses the Gaming protocol from Sandbox

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McDonald’s führt zum 40. Geburtstag das legendäre Metaversum ein McDonald’s feiert den 40. Geburtstag seiner berühmten Chicken McNuggets mit einer besonderen Aktion. Das Unternehmen hat das Metaversum „McNuggets Land“ eingeführt, das auf dem Online-Videospielsystem The Sandbox basiert. In McNuggets Land können Spieler an Minispielen mit McNuggets-Thema teilnehmen und dabei verschiedene Missionen und Aufgaben abschließen. Als Belohnung erhalten sie SAND-Andenken, die Kryptowährung von The Sandbox, und Extras im Spiel. Das Metaversum bietet den Spielern auch die Möglichkeit, echte McDonald’s-Promotionen zu erhalten, wenn sie bestimmte Missionen abschließen. Diese Aktion läuft noch bis zum 28. August und ist für Sandbox-Benutzer mit Sitz in …
For the 40th birthday, McDonald’s leads the legendary meta persons. A McDonald’s celebrates the 40th birthday of its famous chicken McNuggets with a special campaign. The company has introduced the "McNuggets Land" meta verse, which is based on the online video game system The Sandbox. In McNugget's country, players can take part in mini-games with McNuggets theme and complete various missions and tasks. As a reward you will receive sand boxes, the cryptocurrency of The Sandbox, and extras in the game. The meta verse also offers players the opportunity to get real McDonald’s promotions when they complete certain missions. This campaign runs until August 28 and is in ... (Symbolbild/KNAT)

McDonald’s is the legendary meta personation for the 40th birthday

McDonald’s celebrates the 40th birthday of his famous chicken McNuggets with a special campaign. The company has introduced the "McNuggets Land" meta verse, which is based on the online video game system The Sandbox. In McNugget's country, players can take part in mini-games with McNuggets theme and complete various missions and tasks. As a reward you will receive sand boxes, the cryptocurrency of The Sandbox, and extras in the game.

The meta person also offers players the opportunity to get real McDonald’s promotions when they complete certain missions. This campaign runs until August 28th and is available for sandbox users based in Hong Kong.

The Sandbox is a meta-verse video game system based in Ethereum and belongs to Anomica Brands Corporation LTD, a video game provider from Hong Kong. It enables users to generate their own video game experience in the meta verse, to achieve income and to adapt it individually.

This action by McDonald’s is not the first time that The Sandbox works with a well -known brand. The company has already worked with companies such as Adidas, Warner Music Group and even Snoop Dogg to build up decentralized online planets. In December 2021, Adidas even acquired the ownership of The Sandbox Metaverse to publish its own NFT selection, Adidas Originals.

McDonald’s continues its blockchain-based advertising campaigns with McNuggets Land. As early as October 2021, McDonald’s USA and McDonald’s China introduced NFT offers to celebrate the wedding anniversary of MCrib and the 31st street wedding day in China. McDonald’s China was the first Chinese restaurant company that launched the NFT value objects.

In addition to McDonald’s, other international companies such as Coca-Cola, Adidas, Starbucks and Nike have started to explore the possibilities of Web3. Web3 and the non -fungible tokenization can use these companies innovative techniques to secure their business. In July 2022, Coca-Cola celebrated its first wedding anniversary in the meta personation and introduced its own NFTS, which were inspired by the cola bubbles in the bottles and the concept of the connection and unity.

With the introduction of McNuggets Land, McDonald’s again shows that the company is open to new technologies such as blockchain and metavers and uses them for its advertising campaigns. The campaign is another step towards an increasingly digitized and blockchain-capable future for large brands.