Mastercard uses polygon to support emerging artists in Web3 technology-Blockchain

Mastercard, the payment giant, has teamed up with polygon, a scaling platform from Ethereum, to introduce aspiring artists to Web3 technology. Mastercards Artist Accelerator, as the program is called, will teach five different aspiring artists, including singers, musicians, DJs and producers, to increase blockchain tools to increase your brand and fan engagement.

Mastercard works with polygon to inform Web3

Traditional financial companies are now trying to use the performance of the blockchain for a variety of activities in different areas. Mastercard, one of the largest payment companies, has Partner with polygon, an Ethereum scaling platform, To present five different emerging artists the possibilities that web3 technology can offer for their activities.

The MasterCard artist accelerator program uses the Vigoreck Network to teach the selected artists how they can carry out a number of activities that enable them to circumvent their own NFT collections (not fungible tokens) to increase their online fan engagement, and among other things to be present at MetaVere-based concerts.

autonomy and freedom seem to be one of the greatest goals of the program, and the two companies have prepared a so-called “first-of-its child-curriculum” for this task. Ryan Watts, CEO of Polygon Studios:

Web3 has the potential to strengthen a new type of artist who build a fan base, earn their livelihood and introduce new media for self -expression and the connection to their own conditions.

web3 and music

The relationship between Mastercard and music goes far back, since the company is currently the official sponsor of the Grammys and even tried music production by starting its own recording in 2022. For Mastercard it is clear because she aims to enable new artists in the ecosystem to achieve relevance.

"Music is a universal passion that inspires, moves and brings us together; for aspiring artists, however, it can impossible to get in," said Raja Rajamannar, CMO of Mastercard, and emphasized the relevance of these technologies for the development of today's artists.

The five artists who can take part in this program have not yet been selected, and the artists can still submit their applications. The program should start in spring 2023, and fans can join these artists on the way and learn together how these tools work.

What do you think about the artist web3 program from Mastercard and the participation of polygon? Tell us in the comment area below.

Sergio Göschenko

sergio is a cryptocurrency journalist based in Venezuela. He describes himself as late in the game and entered the cryptosphere when the price increase took place in December 2017. He has a background as a computer engineer, lives in Venezuela and is affected by the cryptocurrency boom on a social level. It offers a different perspective on the crypto success and how it helps those who have no bank account and are under-supplied.

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