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Zipmex uses Polygon for further Metaverse efforts in the APAC region
Asian exchange Zipmex has launched its own Metaverse to grab a share of the new market's spoils The launch coincides with Thailand's first-ever Metaverse concert, hosted by the exchange as part of the Zipmex promotion on Decentraland Digital asset exchange Zipmex has entered into a strategic partnership with Polygon's gaming arm to promote the exchange's Metaverse ecosystem in Asia Pacific. The Singapore-headquartered exchange, which launched its metaverse Zixel last month, said the partnership with Polygon Studios would help attract new users as part of...
Zipmex uses Polygon for further Metaverse efforts in the APAC region
- Die asiatische Börse Zipmex hat ihre eigene Metaverse ins Leben gerufen, um sich einen Teil der Beute des neuen Marktes zu sichern
- Der Start fällt mit Thailands allererstem Metaverse-Konzert zusammen, das von der Börse im Rahmen der Zipmex-Aktion auf Decentraland veranstaltet wird
Digital asset exchange Zipmex has entered into a strategic partnership with Polygon's gaming arm to promote the exchange's Metaverse ecosystem in Asia Pacific.
The Singapore-headquartered exchange, which launched its metaverse Zixel last month, said the partnership with Polygon Studios would help attract new users as part of its "long-term strategy" for future growth, according to a recent press release.
As part of the deal, the Singapore-based company also said Polygon would introduce “new virtual experiences” through its Metaverse and invest in the exchange’s native token, ZMT. Zipmex’s product will leverage the Polygon blockchain, which is said to be the “best-in-class” solution for energy efficiency and scaling.
The move comes as thousands of companies worldwide look to expand into virtual worlds to improve their brand presence and capture a segment of the potentially lucrative sector. Last week, US retailer CVS Pharmacy filed a trademark application to sell “downloadable virtual goods” in the Metaverse.
“We look forward to launching new Metaverse initiatives through Zixel…as well as normalizing crypto and blockchain as part of life in Southeast Asia,” said Steven Bryson-Haynes, head of business development at Polygon Studios.
As part of its announcement, Zipmex's Metaverse release will coincide with Thailand's "first-ever" Metaverse concert hosted on Decentraland, as well as a physical Metaverse exhibition to celebrate the launch.
The exhibition, titled “Metaworld by Zixel,” which runs until March 20, allows participants to take part in a series of experiences that allow them to “explore, create, and trade on Decentraland” to familiarize new users.
Zipmex is estimated to account for about a quarter of the total revenue of Thailand's digital assets market, which consists of about 1.7 million traders across a number of domestic exchanges, according to the country's Securities and Exchange Commission, cited in a report by the Bangkok Post last year.
Around 3.6 million people, or 5.2% of Thailand's total population, currently own cryptocurrencies, according to data from the Singapore Central Bank-compliant payments company Triple A.
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The post Zipmex taps Polygon for further Metaverse efforts in APAC is not financial advice.