Michael Jordan and son reveal the first tech company, heir platform to present NFTs and use Solana-
Michael Jordan and son reveal the first tech company, heir platform to present NFTs and use Solana-
The legendary former basketball professional Michael Jordan and his son Jeffrey Jordan have announced, according to an announcement published on December 15, that they are entering the Blockchain and Web 3.0 technology. The first technology company of the father-son duo is called Heir Inc. to connect a platform to connect loyal fans with popular athletes. In addition, Jordan's technology platform aims to launch a token called "Erbe" based on the Solana blockchain.
Jordan Duo starts in 2022 Erben platform, inheritance token is to be built on Solana
Michael Jordan and his son Jeffrey Jordan have their first technical product called. announced Erbe and the startup recently completed the company's first round of seed in the amount of $ 10 million under the direction of Thrive Capital. In addition, the seed financing investments for Heir Inc. from Solana Ventures, the guard of Chicago Bulls, Lonzo Ball, William Wesley, the Executive Vice President and Senior Basketball Advisor of New York Knicks, and Tech entrepreneur Alexis Ohanian.
In the press release sent to Bitcoin.com News, it is said that Heir is a “holding company of the next generation that will build culturally inspired consumer brands that are rooted in technology and entertainment”. While Solana Ventures has invested in Heir, the new technology platform developed by the Jordans will also use the Solana Blockchain network to spend an "heir" token.
In the announcement, it says: "[Heir] supporters have the opportunity to buy unique digital assets or to join their" Huddle ", which is supported by blockchain technology, to obtain exclusive drops, digital goods, immersive experiences and more." Basically, popular athletes Vip- “Sits” will have reserved exclusively for passionate fans who have inheritance tokens and have access to “intimate first-person”-non-fungable token (NFT) drops.
"What Heir develops Heir, was specially developed for a new era of the athlete company and opens the door for more rich storytelling and a deeper consumer loyalty," said Jeffrey Jordan in a statement. "The name Jordan has been maintaining a loyal community for more than 35 years; the focus is now on passing on this legacy to the next generation. We hope to continue to build up and invest companies that show the media and technology area the samewe."
heir aims at Generation Z and Millennial fans from
In the announcement, it says that the Heir platform 2022 will start and the project for fans of generation Z and Millennials is designed. The next generation of Heir's holding company is led by Jeffrey Jordan, Jeron Smith and Daniel George.
"We imagine that Heir will be the platform that contributes to cultivating the future of athlete meta-brands," said Heir Inc. George and Smith's co-founders. "Dedicated supporters are the heart of the platform and they will benefit from the early takeover and the unsurpassed access to their favorite athletes."
The co -founders added:
Due to marketplace engagement and technology-based activations, our platform opens up the under-provider monetization of the fandom. We are pleased to be able to offer YouTubers a broader spectrum of commitment tools in order to achieve passionate supporters, especially Generation Z and Millennials.
Concepts such as not fungible tokens (NFTS) and blockchain technology were very attractive for sports-related companies in 2021, and in the past two weeks Nike and Adidas have entered the NFT and Metaverse area. The NBA Top Shot, based on the Flow-Blockchain, have achieved sales of $ 750.4 million and, according to the fourth largest NFT marketplace, with regard to the turnover of all times dappradar.com-statistics .
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