Jewelers explore the advantages of digital art

Next year Bulgari is celebrating the 75th anniversary of his legendary Serpenti tubogas bracelets, which wrapped the wrists of the rich and famous winding, since Elizabeth Taylor made it worldwide by making Kleopatra in 1962 during filming. Instead, the Italian jeweler has teamed up with the pioneer of the digital AI sculpture Refik Anadol to start his celebrations this month in London.

The jeweler commissioned the artist to create an immersive installation organized by the Saatchi Gallery in London after being at Piazza Duomo in Milan last year. The installation Serpenti Metamorphosis shows digital works of art that are controlled by artificial intelligence - which Anadol refers to as "Charlie".

More than 200 million images of nature were fed into “Charlie”, and with the help of machine learning, a wave -shaped image was created that imitates the textures of nature in order to convey the snake -like development. The experience projected in a closed room is multi-sensory, with a AI-generated natural soundtrack that is accentuated with fragrance clouds that Anadol created in cooperation with the Swiss perfumer. The formula for the fragrance itself was proposed by "Charlie" after the processing of 500,000 odor molecules.

"I have the feeling that it is really a dream state; a state that I don't believe that it exists in the physical world," says Anadol about the Immersive Bulgari experience. "It is a completely algorithmic reality that does not exist but feels very tangible." Anadol says more than just acting as a branding exercise, he hoped that Serpenti Metamorphosis will trigger feelings of "hope and positivity" towards "technology for humanity".

Since technologies such as AI open creative possibilities and the meta person is a more tempting field of activity for luxury brands, more and more jewelers are experimenting with ways to transplant one of the oldest hard luxury arts over digital art into the digital world.

The jewelry brand Francis de Lara has worked with the Fashion platform Brand New Vision to create unjustifiable tokens of its real, glossy, gold -plated silver glasses. These digital works of art can be worn in meta-verse worlds, including Decentraland, where a treasure hunt for users took place to find and win a few of the EVE glasses in limited editions, which was decorated with virtual sambian emeralds and Mozambican rubies, which reflected the real counterparts that were reflected by Gemfield's. The gemstone mining company Greenland Ruby has also digitized its gemstones and worked with the artist and jeweler Reena Ahluwalia to transform her "fire under ice" painting into one of his stones. It was offered for sale on OpenSea, the most popular platform for the purchase and sale of digital collector's items, to collect donations for the miner's pink polarbear foundation, which supports polar research.

jewelers turned directly to certain digital communities to embarrass themselves.

The Juwelier Neil Lane, based in Los Angeles, worked with Audrey Schilt, the fashion and creator of Ralph Lauren's well-known teddy bear figure, to decorate one of the digital bears, which she published on Collab Bears, the NFT website that she co-founded.

In the meantime, Tiffany & Co caused a stir when it celebrated its NFT debut exclusively with the Cryptopunk community in August, the members of which collect a certain style of pixelated avatars. For 30 Ethereum per piece, the jeweler converted 250 Cryptopunks Avatars into individual necklaces, which were produced both as NFTs and as a real gold, diamond and gemstone piece.

On August 3, 100 people received early access, and the entire edition was sold out only two days later. It brought the jeweler somewhere in the region of $ 12 million, based on the then cryptocurrency award.

Sarah Ysabel Dyne-Narici, a jewelry designer based in New York, did not have to look long to find a digital artist who transformed one of her lover glyphs rings into a moving picture. Her cousin, the British-Singapuri artist Kara Chin, personalized the gold rings, which Dyne-Narici produces, with symbols inspired by hieroglyphs that tell the life story of her customers. In the works of art created with Chin, every symbol and gemstone explodes and becomes an object.

The cousins ​​took three weeks to create this “passion project”, and Dyne-Narici says that it recognizes the ability of digital art to present the creativity of the old world of handmade jewelry new eyes. "In view of the nature of precious materials, physical pieces are naturally limited - scarce," she says. "However, digital art is the opposite; it enables a connection to a wider audience. It is the sharing of the universe on a larger scale. For me it is about presenting objects through another lens. Catching a universe in a tiny object is exciting, but also the digital experience of this universe are different languages ​​that express the same vision." In fact, most jewelers who work with digital artists today are not concerned with prefering an art form of others or avoiding traditional craftsmanship in favor of futuristic imagination. Instead, it is simply a matter of exploring new possibilities and creative worlds - online or offline - in which the two side can sit aside.

Just as Anadol's Serpenti metamorphosis aims to take visitors to a world of AI generated escapism beyond everyday life, the same exhibition will later began with solid objects, which are physical points of contact in history by presenting Bulgari serpenti jewels from the 1940s to this day.

"In this project, the two disciplines and the same will become the same," says Bulgari boss Jean-Christophe Babin. "What we wanted to achieve is a true metamorphosis of the luxury experience through art - which can be understood as a jewelry art and as a digital art of Refik Anadol. In the course of history, luxury and art have often made themselves and created exciting connections, mixtures and solutions that always appreciated the audience. Reflect society and experiment with unprecedented forms of the expression of beauty. ”