In the first crypto partnership with the NFL, Blockchain.com comes together with the Dallas Cowboys

In the first crypto partnership with the NFL, Blockchain.com comes together with the Dallas Cowboys

The cryptocurrency exchange Blockchain.com has announced a partnership with the Dallas Cowboys, which is the first time that a company for digital assets has made such an agreement with an NFL team.

"You bring the Wall Street to Main Street by making digital assets available to everyone all over the world - and this is a touchdown for our millions of global fans," said Jerry Jones, owner, president and general manager of the Dallas Cowboys. "We are proud to be the first team in the NFL to sign an official cryptocurrency partnership and are proud to get into this innovative business with Blockchain.com."

The partnership is an important step to promote the introduction and understanding of cryptocurrencies, said Peter Smith, CEO of blockchain.com. The establishment of a relationship with a popular sports team will help to promote digital assets in Texas and beyond, he said.

"We chose the partnership with the cowboys because they represent the most trustworthy brand in professional sports, compete with a champion mentality and believe in long-term partnerships," said Smith. "Growing up in rural America, where football is deeply rooted in culture, I feel incredibly honored to work with the most valuable sports franchise in the world and the Jones family, who have dedicated their lives to build a first-class franchise for 33 years."

The partnership, which begins with an advertising campaign for the registration of new users, also includes cooperation at events and content that aims to help the community learn more about the crypto industry, said Smith. An upcoming event, the "Block Party", will serve as an educational summit, said the team.

The partnership's announcement is made, while other companies enter sports marketing in the field of digital assets. The Houston Rockets teamed up in a similar business with the Nydig focused on Bitcoin last year to provide the NBA team a number of cryptocurrency services.

Important actors in the industry, especially coinbase, ftx and crypto.com, switched on displays during the Super Bowl 2022 and thus marked another premiere for the industry.

ftx was the first cryptocurrency exchange that sponsored a professional sports arena in 2021 after completing her contract with Miami Heat's NBA team in March 2021. In December, Crypto.com then took over the name rights for a multi -purpose arena in the city center of Los Angeles in 2021.

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The contribution in the first crypto partnership with NFL, blockchain.com allies with Dallas Cowboys is not a financial advice.