Crypto.com is expanding the sports marketing strategy to sponsor the FIFA World Championship

Crypto.com is expanding the sports marketing strategy to sponsor the FIFA World Championship

crypto.com will be sponsor of FIFA 2022 World Championship which is to take place in November and December in Qatar.

As an exclusive sponsor of the cryptocurrency trading platform for the football event, the company of the company is exhibited inside and outside the stages of the tournament. Crypto.com will also offer new and existing users the opportunity to participate in games or to win exclusive goods.

"There is no platform that is larger or has a larger range and a greater cultural influence than the global football platform of FIFA," said Kay Madati, Chief Commercial Officer of FIFA, in an explanation. "We are pleased to have a global brand like Crypto.com as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, which ultimately contributes to making our beautiful game known at a global level."

The company has made sports sponsoring deals a central part of its brand formation campaign. Last November, the company acquired the name rights for the Staples Center in Los Angeles as part of a 20-year $ 700 million deals and radiated a commercial with the actor Matt Damon.

In January of this year, the company signed a five-year sponsoring contract with the Australian Football League and announced last month that it will sponsor what will be known as Formula One Crypto.com Miami Grand Prix in May.

The company also belonged to several heavyweights in the industry, including FTX and Coinbase, which switched on an advertisement during the Super Bowl on February 13th. The 30-second advertising spot showed LeBron James and followed the partnership of Crypto.com with the four-time NBA champion to teach children about cryptotechnology.

Other crypto companies held step on the sports marketing front. Terra, for example, teamed up with the Washington Nationals last month. The baseball team said that StableCoin Terrausd (VAT) could be accepted as a payment method in the National Park next season.

Finally, FTX concluded a contract with tennis player Naomi Osaka on Monday. Together with the athletes Tom Brady, Stephen Curry and others, the four-time Grand Slam winner will produce content and projects as a brand ambassador for the crypto company to reach young women in crypto.

crypto.com was founded in 2016 and has more than 10 million customers and around 4,000 employees in his branches in America, Europe and Asia

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The contribution "Crypto.com adds sponsorship of the FIFA World Cup to the sports marketing strategy" is not a financial advice.