2 cryptocurrency companies bought advertising places for the Super Bowl 2022 -

On Wednesday, the digital currency exchange Crypto.com based in Singapore informed the press that the company bought a Super Bowl advertising area 2022. The company follows the FTX stock exchange after the trading platform bought a Super Bowl advertising space in October.

crypto.com informs the press that the stock exchange has bought a Super Bowl LVI advertising

The purchase of an advertisement for the upcoming 56. Super Bowl is very expensive because the event attracts millions of spectators who see the football championship game of the NFL. Recent statistics show that NBC Sports are slowly running agreed to pay up to $ 6.5 million for a slot of this size. In 2021, metrics show that the Super Bowl of the NFL was put on 96.4 million viewers back then.

according to a From Wall Street Journal (WSJ), said Steven Kalifowitz, Chief Marketing Officer from Crypto.com, the publication that it had acquired an advertising place. Kris Marszalek, CEO of Crypto.com, told the WSJ that the company would like to be a prominent brand worldwide and that Super Bowl advertising was a way to put the company's spotlight. "Crypto is really suitable for everyone ... Insizing in different sports just allows me to reach everyone where it is," said Kalifowitz. "Super Bowl is just another step in this direction where it is as massive as possible."

The Super Bowl announcement follows the one by crypto.com with the Los Angeles Angel City Football club. In addition, the Digital Asset Exchange bought the name rights in the arena of the los angeles Lakers and is now called Crypto.com Arena. In July Crypto.com announced that the stock exchange partnership With the mixed martial arts promotion company UFC. The Super Bowl ad purchase from Crypto.com also follows the advertisement time acquired from the digital wallet ftx.

ftx has also dealt with a variety of sports-related partnerships and the stock exchange has acquired the name rights at the Miami Heat-Arena of the NBA. In October, FTX-CEO Sam Bankman-Fried said Bloomberg that there was "no bigger" event to share a message. Bankman-Fried said that the motivation for the acquisition of Super Bowl advertising was "to buy the size of the audience that the Super Bowl reaches," wrote Katherine Greifeld from Bloomberg at the time.

"Our message this year was that crypto is safe, accessible and ready for the mainstream," explained Bankman-Fried Greifeld. "We invite everyone to look at it and here to help them on their journey. There is no major mainstream event to spread such a message than the Super Bowl.

What do you think that Crypto.com and FTX Super Bowl advertising radiate for the NFL 2022 football game? Let us know your opinion on this topic in the comments below.

Jamie Redman

Jamie Redman is News Lead at Bitcoin.com News and a Finanztech journalist living in Florida. Redman has been an active member of the cryptocurrency community since 2011. He has a passion for Bitcoin, open source code and decentralized applications. Since September 2015, Redman has written more than 4,900 articles for Bitcoin.com news about the disruptive protocols that arise today.

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