Tether appoints Google manager Habbel as new CBO – focus on investments!

Tether appoints Google manager Habbel as new CBO – focus on investments!

On September 24, 2025, Tether announced the appointment of Benjamin Habbel as its new Chief Business Officer (CBO). Habbel, who previously worked at Google and Limestone Capital, will play a critical role in formulating and executing the company's growth, financial and investment strategies. This appointment comes at a time when Tether seeks to establish itself as a diversified global investor beyond the confines of the dominant role of stablecoins.

With a background in the technology industry, where he was responsible for products such as Android and Google Maps, Habbel will take Tether's trading and investment operations to a new level. His experience in scaling Silicon Valley companies and the financial discipline of Wall Street will help him develop innovative strategies. a name known at Google for its innovation received the OC Award for its contributions.

Strategic direction and investments

In his new role, Habbel will not only lead the existing business areas, but also introduce new initiatives in promising sectors. The focus is on investments in artificial intelligence, energy and digital infrastructure. Tether is planning a $20 billion capital increase with the goal of bringing the company to a $500 billion valuation.

An important part of Tether's strategy is also the acquisition of 70% of Adecoagro, a sustainable agricultural company, and the investment in Elemental Altus, a company specializing in gold royalty. This diversification is complemented by further investments in media companies such as Be Water and Rumble, as well as in Blackrock Neurotech, which deals with brain-computer interfaces.

Tether currently holds 92,646.2 BTC, which is worth about $10.47 billion. These assets support the company's expansion strategy and demonstrate its commitment to a strong digital presence.

Expansion of the management team

In addition to Habbel, Tether also announced the appointment of Bo Hines as strategic advisor for US strategy. This expansion of the leadership team is intended to help Tether increase its market share and effectively adapt to the dynamic needs of the financial market. In these rapidly changing times, it is crucial to have the right talent on board to meet the challenges of the future.

With this strategic realignment led by Benjamin Habbel, Tether aims to not only remain a leading provider of stablecoins, but also to play a significant role as an investor in various growth markets. This development could have significant implications for the entire industry and further strengthen Tether's position within the global financial system.