Austria's millennials rely on crypto: increasing trust and optimism

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Fast jeder fünfte Österreicher investiert in Krypto. Eine neue Studie zeigt starkes Interesse, besonders bei Millennials und der Generation Z.
Almost every fifth Austrian is investing in Krypto. A new study shows strong interest, especially with millennials and the generation Z. (Symbolbild/KNAT)

cryptocurrencies have established themselves as a popular investment reform in recent years, especially among younger generations in Austria. A current survey by the Research Agency YouGov on behalf of Bitpanda has shown that 18 percent of the Austrian population has already invested in digital currencies. It is particularly noteworthy that 41 percent of millennials aged 28 to 43 are planning to invest in crypto in the next 12 months.

Young generation shows enthusiasm for digital currencies

The popularity of cryptocurrencies among the millennials is striking. According to the study, every fourth in this age group already has a digital wallet. Generation Z (18 to 27 years) also shows interest, with 21 percent of them invest in cryptocurrencies. The preferences of the two generations differ in relation to other asset classes: gold and silver are still very popular with the young target group, but cryptocurrencies and ETFs are also enjoying increasing popularity.

Austria's position in the crypto ranking

Austria is an outstanding position on a European scale: in the country ranking, the country takes second place behind Switzerland and thus lies in front of other great nations such as Germany, France and Italy. This result shows that interest in cryptocurrencies in Austria has grown remarkably, which is also reflected in an increase in the percentage of investors compared to previous studies.

The desire for more stability and transparency

Despite the positive trend, however, there is a certain level of skepticism. 24 percent of those surveyed under 41-year-olds expressed the desire for more stability in the cryptom market. Transparency, legal regulations and increased security measures against hackers are further concerns of investors. However, this optimism could be attributed to long -term trust formation, especially in an industry known for its volatility.

a growing market and optimistic future prospects

Martin Beranek, Commercial Director of Bitpanda for the Swiss and Austria region, emphasizes that the study shows a significant change in the younger generation investment behavior. He points out that in 2024 500,000 new users were registered on the Bitpanda platform in the first two quarters, which underlines the optimism trend towards digital assets.

conclusion: crypto as a long -term investment option

The forcing of cryptocurrencies as a serious investment option reflects the changed financial landscape, in which younger generations bluntly seeks new ways to form wealth. The gratifying number of 5 million private investors: inside that Bitpanda recorded in June 2024 indicates that the acceptance of crypto continues to increase as a legal asset class. The results of this study can be seen as an indicator of changing investment strategy and an increasing trust in the future of digital currencies.