ZPAE Solves Global Retail Challenges with FinTech at Sharjah Research Technology and Innovation Park – Press Release

Press release

PRESS RELEASE.Sharjah, September 2021– Sharjah Research Technology and Innovation Park (SRTIP) granted its third license for Distributed Ledger Technologies (DLT). ZelaaPayAE. Focusing on numerous areas related to value exchange, ZelaaPayAE works hard to advance tokenization and promotes non-fungible tokens (NFTs), payment infrastructure, and various other blockchain applications through its numerous arms and divisions.

The CEO, Mr. Sahil Arora, said: "We chose to establish ourselves at SRTIP because we have a deep understanding of the space we operate in. They understood the requirements for a testing, experimentation and transaction simulation environment in which we can develop our fintech. The foundation of ZelaaPayAE's vision is to advance and advance the blockchain space as a whole and it has a strategically positioned all-star list of partners and players including Tron, DigiByte, Klever Wallet and other stalwarts of the blockchain ecosystem from around the world.”

ZelaaPayAE is also testing a point-of-sale technology that allows luxury retailers to choose cryptocurrency or fiat from the same debit card with tiny fees.

The CEO of SRTIP, SE Mr. Hussain AlMahmoudi, said: "We at SRTIP are always looking to breathe oxygen into our ecosystem of innovative startups and technology companies. We welcomed ZelaaPayAE for the problem-solving technology that will help accelerate the merger of retail and fintech on a global scale. SRTIP has been extremely selective in granting DLT licenses to companies. Before issuing a license, we go through a long vetting process, but in the end we ask ourselves a very important question. Does it help make the world a better place? We believe that ZelaaPayAE will do this.”

This license enables ZPAE to offer blockchain-based add-on solutions that include tokenization, data management, inoperable and immutable records of financial transactions. As the project progresses, there is now an open alliance to go deeper with products and platforms that ZPAE itself operates in the fintech space to enable the exchange of goods through exchange types and their storage of value.

While SRTIP's unique technology ecosystem and licensing of DLT companies to work, engage and test is a game changer for ZelaaPayAE, it is exciting to see this blockchain company continue to grow and move towards becoming a unicorn, having already been an early pioneer in this unique industry, amidst the industry's incessant justifications and debates between the ongoing relationship between the financial and technology sectors.

Media contact:
info@zelaapay.ae

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