Crypto Exchange FTX buys display for the Super Bowl
Crypto Exchange FTX buys display for the Super Bowl
ftx, the booming cryptocurrency and crypto derivate exchange founded by Sam Bankman Fried, has reportedly bought an advertisement for the Super Bowl next year.
The Super Bowl is the most important event in American football. It is the annual championship game of the National Football League. According to Sport Casting, the NFL is the most valuable professional sports league in the USA and Canada with sales of around $ 13 billion. The MLB and the NBA only generate about $ 10 billion or $ 7.4 billion as a reference.
The Superbowl is the best way to spread FTX's message
Super Bowl advertising would open the opportunity to present a potential audience by around 91 million viewers. Sam Bankman Fried calculated, and according to statements reports Business Insider, the CEO of FTX is convinced that the sports business is the perfect breeding ground for new users:
"Sports fans know twice more about crypto than non -sports fans. Enthusiastic sports fans are almost three times as likely."
In fact, speak to Bloomberg said the FTX CEO that the Super Bowl audience is perfect to spread FTX's message that cryptocurrencies are easy and secure:
"Our message this year was that crypto is safe, accessible and ready for the mainstream. We invite everyone to try it out and are here to help them on their journey. There is no bigger mainstream event to spread such a message than the Super Bowl.
Further information on the content of the advertisement and the price did not make the company; However, according to Statista Pay US dollars to radiate a 30-second commercial during the last super bowl.
sport and crypto
Merg the strategy of Sam Bankman Fried, Sport and Krypto is nothing new. Previously, FTX was the first official crypto exchange, which was a sports league sponsored Sign a contract with Major League Baseball.
also bought the naming rights at the former American Airlines Arena and renamed ftx arena . In this way, the stadium with the FTX brand also became the official venue for the professional basketball team of the Miami Heats.
ftx also announced today that the famous former baseball player of the Boston Red Sox, David "Big Papi" Ortiz (known as one of the few athletes who cracked the 500-home Run brand in the history of the MLB) joined as the new global ambassador of the stock exchange.
act? With @ftx_official ?
if @Stephencurry30 and @Tombrady are in, you know that big dad is in !!
I'm happy to officially join FTX as your latest global ambassador and start my crypto trip. Vamos !! #ftxpartner pic.twitter.com/xcjnsr26mf
- David Ortiz (@Davidortiz) 27. October 2021
The rivalry Coinbase Stock Exchange also tries with a. to snap your piece of the cake sponsoring deal . Coinbase has the advantage of being the only regulated stock exchange in the United States whose shares are acted publicly.
It seems that cryptocurrencies want to become a global phenomenon in 2021, and the world of sport is the perfect start for the industry.
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