Crypto.com signs a multi -year contract with LeBron James and its educational -oriented non -profit organization -
Crypto.com signs a multi -year contract with LeBron James and its educational -oriented non -profit organization -
On Friday, the digital currency exchange Crypto.com announced that the company has received a multi -year partnership with LeBron James and the LeBron James Family Foundation (LJFF). The crypto trading platform notes that the partnership will strengthen things like "empowerment of education" and enable access to tools that help build "Web3 and the future of the Internet".
LeBron James: "Blockchain technology revolutionizes the world"
A number of companies for digital assets have worked closely with prominent and famous athletes to increase brand awareness. Crypto.com was one of these companies because it worked with the actor Matt Damon recently received a partnership The Angel City Football Club by la , and the exchange acquired the names of the Los Angeles Lakers and named it in Crypto.com arena um.
On January 28, the company for digital currencies announced that it signed a multi -year contract with the basketball star LeBron James and its non -profit organization, the LeBron James Family Foundation (LJFF). The main focus will be on "empowerment of education", explains the announcement of Crypto.com. The popular American professional basketball player at Los Angeles Lakers found that blockchain technology is changing society.
"Blockchain technology revolutionizes our economy, sport and entertainment, the art world and how we deal with each other. I would like to make sure that communities like the ones I come from will not be left behind," said James in an explanation. "Crypto.com and I agree that I have to educate and support my community with the information and tools that you need for inclusion.
crypto.com is not the only crypto company that focuses on attracting attention by using sports legends and celebrities. FTX has focused on sports and celebrities by acquiring the name rights on the rights of the name Arena of Miami Heat in Florida and work with the seven times super-Bowl-champion Tom brady and His supermodel woman Gisele Bündchen. Some other crypto companies have also closed this type of partnerships, such as the digital asset manager Grayscale Investments partner York Giants.
In the announcement with LJFF and LeBron James, Crypto.com says that it is planning to demonstrate the advantages of cryptocurrency where things are "fair and fair and build the potential rewards of technology, creators and users alike". Kris Marszalek, co -founder and CEO of Crypto.com, says that LJFF's goals match this vision.
"Lebron James and his foundation were pioneers in really changing people's lives through education, and our partnership is based on a real value attachment," said Kris Marszalek, co -founder and CEO of Crypto.com. "We could not be proud to support LJFF in providing opportunities to improve educational and personnel development and at the same time provide the tools and access that enables the next generation to build a better and more integrative future."
What do you think of the partnership of Crypto.com with LeBron James and his charity organization LJFF? Share your opinion on this topic in the comment area below.
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