Coinbase becomes NBA cryptocurrency partner

Coinbase becomes NBA cryptocurrency partner

The leading US cryptocurrency exchange-Coinbase-and the National Basketball Association have announced a multi-year partnership. After that, the first exclusive cryptocurrency platform partner of the NBA, the NBA G League, the NBA 2K League, the Women’s National Basketball Association (WNBA) and the USA basketball.

nba jumps onto the crypto train

The current season 2021-22 The National Basketball Association is a very special one because it marks the 75th birthday of the league. In order to strengthen the commitment of the fans during this festive time, the NBA brought together with the digital asset platform Coinbase.

NBA logo for the 2021-22 season, nba.com

As part of her engagement, the exchange will "create interactive experiences to get in touch with the incredible community of the NBA and athletes all over the world". Basketball fans will also inform about the increasing developments in the cryptocurrency industry.

The logo of Coinbase will appear in basketball games that are transmitted on television. In addition to the NBA, the trading center will also be a partner of the Women’s National Basketball Association (WNBA), the NBA G League, the NBA 2K League and the USA basketball.

Kate Rouch - Chief Marketing Officer from Coinbase - found that the core of the corporate strategy is to network with participants who believe in his advantages, such as the NBA:

"Freedom to participate and benefit from the things you think is the heart of the Mission of Coinbase. Nobody believes that more than NBA and WNBA fans. We are proud to become official cryptocurrency partners of the leagues."

Kerry Tatlock - Senior Vice President of the NBA - described Coinbase as a "trustworthy cryptocurrency platform that is used by millions". As such, it is a "natural fit" for the association that wants to offer its fans new opportunities to interact with the league and with each other.

nba and crypto: history

The Dallas Mavericks started to

The Sacramento Kings are another club that recently occurred the crypto madness. It has teamed up with the blockchain company Ankr to clarify basketball fans about the development of the digital asset sector.

Then one of the most successful teams-The Los Angeles Lakers- were the latest name on this list. The club, in which the legendary shooting Guard Kobe Bryant spent his entire career, announced an official team sponsoring with Socios.com.

As part of the cooperation, the platform will start virtual events for fans. There you have the opportunity to communicate with each other and even to coordinate your favorite basketball team on topics.

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