Popular F1 team McLaren Racing starts NFTS platform on Tezos
Popular F1 team McLaren Racing starts NFTS platform on Tezos
The British motorsport team McLaren Racing recently announced the introduction of its platform for non -fungible tokens (NFTS), on which fans and collectors of digital art can buy their digital collectors. The new undertaking will be built on the popular Tezos blockchain.
McLaren joins the NFT craze
According to a press release, with. The shared crypto potato , the NFT platform, which is referred to as "McLaren Racing Collective", will serve the fans of the team and other enthusiasts as a possibility to have "a piece" of the motorsport giant.
The first NFT drop will contain various digital parts of the MCL35M 2021 Formula 1 racing car, which was built from the official McLaren Racing CAD and the fans and collectors can buy.
For the introduction, Lindsey Eckhouse, Director, Licensing, Ecommerce and Esports, McLaren Racing:
said"We are very happy to start the McLaren Racing Collective that enables us to engage our fans in an innovative new space. With NFTS, which are based on the energy-efficient Tezos blockchain, we create new ways to further develop our fan experience, and a tailor-made digital marketplace for collector's racing offers a completely new one Possibility to connect to our team. “
On the occasion of the McLaren Racing Collectibles platform, the team decided to give away the first 5,000 fans to the platform to give away the first digital part of the MCL35M racing car.
Then collectors can purchase the remaining parts until they receive all 22 components that are required to assemble the digital model of the racing car.
mcLaren racing plans to publish the digital collector's items in five phases, with each phase consists of four different parts. The first drop will be available on Sunday, October 24th.
Interestingly, the first collector who has fully assembled the digital model of the MCL35M racing car will be privilege to take a VIP trip to a Formula 1 Grand Prix 2022.McLaren NFTS are listed on Sweet
In order to support environmentally friendly crypto projects and at the same time to offer users the best digital gathering experience, the McLaren Racing Collective platform is based on the energy-efficient blockchain network TEZOS, which was now integrated into the leading provider of NFT company solutions Sweet.
That means that the team is added to the list of the best sweet partners around the world with the publication of the digital collector's items from McLaren.
mcLaren also pointed out that the drop of MCL35M collectors will be the first of many such events and campaigns, since the NFT marketplace is to be integrated into its long-term strategy for fan engagement.
.