Car manufacturer Maruti Suzuki starts meta -verse showroom experience in India - Metaverse
Car manufacturer Maruti Suzuki starts meta -verse showroom experience in India - Metaverse
Maruti Suzuki, one of the largest automobile manufacturers in India, has announced that he will bring the retail experience of its customers to the meta verses. The company announced on January 1 that a VR network (Virtual Reality) will start for its arena showroom series, which enables its users to experience the Maruti Suzuki Cars online or via authorized dealers.
Maruti Suzuki prepares Metaverse showrooms for
automotive companies begin to use the advantages of virtual reality and meta verse in order to enable customers to get a different approach to their products. Maruti Suzuki, one of the leading automobile manufacturers in India, has that it will begin with it, To deliver immersive experiences in meta-versed showrooms for your vehicle range.
The company that has produced millions of cars for the Indian market announced that it starts its arena-versse network that enables customers to interact with any of the cars offered by the company. Customers can configure these cars with various options and appreciate the proposed changes in a virtual representation of the vehicle.
With this experience,customers will not be alone, since according to a press release, the company will also send sales employees to advise customers about the possible options and how the system works.
native VR and other options
Maruti Suzuki aims to ensure that customers experience a comprehensive virtual representation of the available cars and their functions. The company has already distributed 700 VR headsets to its retail network across the country so that customers receive the full metavers showroom experience that they have called arena verses.
However, there will also be an online version of this arena verses for customers outside of these sales outlets in order to be able to enjoy the experience with PCs and mobile phones. Shashank Srivastava, Senior Executive Officer of Marketing at Maruti Suzuki, noticed the importance of these new developments for the company.srivastava explained:
at Maruti Suzuki we made sure that our already strong digital journey will be further strengthened in order to meet the requirements of New Age customers. We continued to promote this digital journey by bringing the nationwide largest Arena auto trade network to the metaverse. ”
Other car manufacturers have also taken advantage of the meta -verses in different ways. In November Renault announced the introduction of its industrial meta person Saving implementation of up to $ 330 million. In December also Fiat, a car mark by Stellantis Metaversum-based business for the vehicle 500 La Prima by BoCelli.
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