Animoca Brands and Brinc invest up to $ 30 million in a play-to-ear-ecosystem

Animoca Brands and Brinc invest up to $ 30 million in a play-to-ear-ecosystem

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  • A guild accelerator program provides up to $ 500,000 for each selected startup in the early phase
  • The crypto-focused games has grown exponentially in the past 12 months, and the market participants expect it to continue this year and to continue the introduction of crypto

The parent company of the Sandbox, Animoca Brands, has teamed up with the Venture Accelerator Brinc to start its guild accelerator program and to expand the global play-ear-ecosystem.

The two companies will provide a total investment of up to $ 30 million in steps of $ 500,000 or less for each group in the early phase

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The program aims to help millions of people worldwide generate income by participating in the play-to-ear (P2E) gaming world through crypto games.

priority have priority who are committed to sustainability, including projects that support “player/scholar communities and give them something back, focus on energy-efficient proof-of-stake protocols and side chains and have a lower physical footprint overall,” said the announcement.

brinc closed a Dollar Fundraising led by Animoca Brands two months ago, with the aim of concentrating on the expansion of its accelerator programs.

"Web3-capable guilds offer an introduction to the future of earnings in a way that web2 and traditional industries could never," said Manav Gupta, founder and CEO of Brinc, in the press release. "Guilds can help to change education, competence development, agriculture, research and development and almost every industry in which access to tools and assets in the past has prevented everyone from developing innovations, improving skills and thus making a living."

Animoca incubated and supports NFT, blockchain gaming and meta-verse projects and supports the development of blockchains, including flow and polygon. It previously supported over 150 NFT and Metaverse-related companies, including OpenSea, Dapper Labs, Axie Infinity and Yield Guild Games. Last month, the company collected $ 358 million for the establishment of the open meta verse.

"While the world enters a new era of work and playing, the area of ​​play-to-ear-guilds has enormous growth potential," said Yat Siu, co-founder and chairman of Animoca Brands.

"The administration of digital assets in games and in the open meta personation represents an important source of income for hundreds of million people," commented Siu.

In general, the crypto-focused games in the past 12 months has grown exponentially, and market participants expect it to continue this year and to continue the introduction of crypto.

The popular P2E game Axie Infinity originally expected an “aggressive goal” of 250,000 users until the end of the year, but 2021 ended by over 1,000 % higher with 2.9 million community members, as Blockworks previously reported. By the end of 2021, the total turnover of the game reached around $ 1.3 billion compared to $ 18.8 million six months earlier.

Regardless of this, capital has flowed into the P2E gaming area with initiatives such as the $ 100 million fund and a joint fund, also $ 100 million, which was announced by Gamestop and Immutable for Gaming-NFTS (not fungible tokens).

Animoca Brands and Brinc were not available for comment on Monday.


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The contribution Animoca Brands and Brinc to Invest up to 30m in Play-to-Earn Ecosystem is not a financial advice.