Algorand adds ex-Comms Head at Visa, Fidelity as CMO

Von Krypto News Österreich

Michele Quintaglie
  • Quintaglie used to work in Africa for the United Nations World Food Program and Unicef ​​
  • Algorand announced in May that it would be the official blockchain platform of the FIFA

Algorand has hired a former communications manager at Fidelity Investments and Visa as Chief Marketing Officer because the blockchain company tries to build its brand and reach through strategic growth initiatives.

Michele Quintaglie has the task of supporting the company in its narrative development and influencing marketing, and is based on sponsoring, said algorand On Wednesday opposite block works.

"Algorand represents the key values ​​that I am looking for in every large brand - amazing technology, global reach, proven leadership and above all a purpose -oriented ethos to develop technologies that have significant social and ecological effects," said Quintaglie in a explanation.

The new CMO from Algorand was a communications manager for the wealth management branch of Fidelity Investments, according to its LinkedIn profile from 2005 to 2014. After that, she was a global communication manager for Visa for three years.

In recent times she was head of global external communication and company marketing at United Technologies and Head of Global Media Relations and Public Affairs at Raytheon Technologies after the company was merged with United. The latter post left it in July 2021.

At the beginning of her career, Quintaglie spent more than a decade in Africa and worked as an information officer and crisis spokeswoman for the United Nations and Unicef.

"With an extensive track record in global communication and marketing in the corporate, agency and UN development world, Michele will further strengthen Algorand's profile as the leading provider of Web3 infrastructure," said Sean Ford, Interims CEO of Algorand.

Staci Warten, CEO of the Algorand Foundation, said Blockworks in February, the Blockchain trying to strengthen their marketing effort by quadruplating the size of their community team and expanding their developmental relation unit.

Algorand announced in May that it will be the official blockchain platform of FIFA and as a regional supporter in North America and Europe for the FIFA World Cup-which begins in Katar in November-and as a sponsor of the FIFA Women's World Cup in Australia and New Zealand.

The CMO's attitude after Algorand Ford, the former Chief Operating Officer of the company, had appointed interim CEO in July. He replaces Steven Kokinos who should remain as a senior advisor at Algorand until mid-2023.

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The contribution Algorand adds ex-Comms Head to Visa, Fidelity as CMO, is not a financial advice.