On Thursday, German multinational Adidas announced the launch of the company's first Adidas Originals NFT collection. The Adidas Originals NFT drop is in collaboration with Bored Ape Yacht Club (BAYC), cryptocurrency investor Gmoney and comic series Punks Comics. Adidas Unveils 'Into the Metaverse' Originals NFT Collection Adidas continues its mission to enter the Metaverse and work with non-fungible token and blockchain technology. The footwear and sporting goods company first jumped into a partnership with Coinbase, saying the metaverse was “exciting” in the last week of November. Adidas also hinted at working with the Metaverse game The Sandbox. In the first…
On Thursday, German multinational Adidas announced the launch of the company's first Adidas Originals NFT collection. The Adidas Originals NFT drop is in collaboration with Bored Ape Yacht Club (BAYC), cryptocurrency investor Gmoney and comic series Punks Comics.
Adidas continues its mission to enter the metaverse and work with non-fungible token and blockchain technology. The shoe and sporting goods company jumped in first a partnership with Coinbase and said the Metaverse was “exciting” in the last week of November. Adidas also hinted at working with the Metaverse game The Sandbox. In the first week of December, Adidas revealed a deal between the footwear and sportswear company and Bored Ape Yacht Club (BAYC), the cryptocurrency investor Gmoney, and the comic series Punks comic.
The partnership has resulted in the first Adidas Originals NFT collection, honoring creators and providing access to virtual wearables for the blockchain-based gaming metaverse The Sandbox. There will also be physical products such as a hoodie, tracksuit and Gmoney's orange cap. The Adidas Originals NFT collection will go on sale on December 17th and owners will receive “exclusive access to Adidas Originals experiences and products.”
“As part of our commitment to celebrating ideas that define a new era of originality, we have landed at the forefront of creativity that is the open metaverse,” said Erika Wykes-Sneyd, vice president of marketing and communications for Adidas Originals, in a statement sent to Bitcoin.com News. “It is a natural place for Adidas Originals to enter: a wild world where the possibilities are truly limitless and where everyone can express their most original ideas and be rewarded for their most original ideas,” the Adidas executive added.
Adidas also purchased a Bored Ape Yacht Club (BAYC) NFT called “Indigo Heart.” The BAYC NFT Indigo Heart is officially calledBored Ape Yacht Club #8774 and Adidas have a small collection of NFTs, according to the NFT wallet summary.
“Prior to launch, Adidas verified members were given the opportunity to redeem a POAP (Proof of Attendance Protocol) NFT status badge commemorating their presence at the beginning of the brand’s Metaverse journey,” the company’s NFT collection announcement reads.
“It’s so refreshing to see a culturally influential brand like Adidas Originals working so closely hand-in-hand with the NFT community,” said Gmoney. “At every step, they engaged the right partners from the crypto, metaverse and NFT communities and listened to their thoughts early on.”
The Adidas NFTs will be available via the web portal adidas.com/metaverse at 0.2 ETH per unit. According to Adidas, the virtual and physical wearables should be available in 2022. According to Scott Zalaznik, Chief Digital Officer at Adidas, blockchain technology is “one of the most innovative technologies of this generation.” Zalaznik further said:
The foundation we are building with Web3 will lead to new creative opportunities for partnerships, engagement through digital goods and a path to a more inclusive future.
What do you think of the Adidas Originals NFT collection with BAYC, Punks Comic and Gmoney? Let us know your thoughts on this topic in the comments below.
Photo credits: Shutterstock, Pixabay, Wiki Commons
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