Aptos Labs and Universal: New Backlot Club inspires fans worldwide!

Aptos Labs and Universal: New Backlot Club inspires fans worldwide!

On October 15, 2025, an innovative partnership between Aptos Labs and Universal Destinations & Experiences was launched in New York. This collaboration introduced the “Backlot Club” platform, a web-based fan engagement platform built on the Aptos blockchain that aims to connect Universal fans across various destinations, events and digital collectibles. The platform has already gained popularity as fans share their excitement online, creating tutorials and showcasing the platform's capabilities.

The launch of Backlot Club will be complemented by interactive, blockchain-based quests at Halloween Horror Nights 2025 at Universal Resorts in Orlando and Hollywood. Here, guests can visit the parks and search for horror-themed interactive towers to collect medals. These medals allow participants to receive exclusive rewards, including digital collectibles and limited-edition physical trading cards. To ensure the integrity of the rewards, claims are verified and recorded on the Aptos blockchain.

Expanding fan engagement opportunities

In addition to Quests, Universal Destinations & Experiences will collaborate on the development of Watchee, a decentralized media operating system based on the Aptos blockchain. Watchee has the potential to fundamentally change the flow of media content and access to fan engagement across platforms. This development is seen as a further step in redefining the fan experience in the digital world, especially in the rapidly evolving world of blockchains and Web3 technologies.

The partnership between Aptos Labs and Universal Destinations was officially launched during the Aptos Experience presentation on October 15 and 16, 2025 in New York. The event highlighted the technical advances and usability of the Aptos blockchain, which play a crucial role in the implementation of this platform. Aptos Labs' key investors include well-known companies such as a16z, Katie Haun, Apollo Global Management, Dragonfly, PayPal Ventures and Franklin Templeton Investments.

These developments not only demonstrate Aptos Labs and Universal Destinations & Experiences' commitment to digital innovation, but also demonstrate that the combination of entertainment and blockchain technology has the potential to redefine the fan experience for millions of users.

Information about this exciting partnership can be found at Daily Hodl.