Why Switzerland becomes a crypto pioneer in Europe

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Fast ein Drittel der Millennials und Gen Z in der Schweiz investiert in Kryptowährungen. Eine aktuelle Umfrage zeigt, warum und wie diese Generationen neue Anlageformen nutzen.
Almost a third of the millennials and gen z in Switzerland invested in cryptocurrencies. A current survey shows why and how these generations use new forms of investment. (Symbolbild/KNAT)

cryptocurrency boom among young Swiss

A remarkable trend has developed in Switzerland: almost a quarter of the total population invested in cryptocurrencies. This emerges from a current YouGov survey carried out on behalf of Bitpanda and provides representative data on the Swiss investment habits aged 18 and over. The proportion of crypto investors in Switzerland, which is 23 percent, is the highest in European comparison, which makes it pioneering in the crypto adaptation.

Why the crypto trend is important

The relevance of this trend can be justified not only by the numbers, but also through the associated changes in financial behavior. While only 11 percent of Germans and 9 percent of Italians are investing in cryptocurrencies, Switzerland shows an open attitude towards digital assets. Eric Demuth, co-founder and CEO of Bitpanda, emphasizes that younger generations, especially millennials and generation z, have a different attitude to investments. This leads to an increase in stock exchange activities and could change the face of the Swiss financial market in the long term.

young generations as the driver of change

The interest in cryptocurrencies is particularly pronounced among the younger Swiss people. 29 percent of generation Z (18-27 years) and even 32 percent of millennials (28-43 years) have already invested in cryptocurrencies. This increase shows that younger investors not only consider cryptos as a fashion, but as a serious option for asset structure. 36 percent of generation Z and 31 percent of millennials see the investment in cryptocurrencies to secure long -term prosperity.

needs of young investors

The demands of the younger generations to the cryptom market are diverse. A YouGov survey shows that 28 percent of the Millennials and generation Z surveyed want more transparency and education around cryptocurrencies. In addition, 27 percent demand more stability in the market to develop confidence in this investment area. Another 20 percent are committed to clear legal regulations and stronger security measures to increase protection against fraud and hacks.

a challenge for traditional banks

The preferred investment methods of young generations represent a change in the financial world that puts traditional banks under pressure. These institutions have to adapt to meet the needs of younger customers who want to act independently of classic financial offers. Providers who take a position and meet the claims for security and transparency could in future secure access to a large, potentially loyal customer group.

Overall, the crypto boom in Switzerland reflects evolutionary development in financial behavior and shows how important it is not to lose connection to the digital future. The increasing number of investors in cryptocurrencies can be interpreted as a sign of a profound change in Swiss investment culture.

Source: Bitpanda | YouGov