How Ojamu Blockchain and Ki uses to disturb digital marketing

How Ojamu Blockchain and Ki uses to disturb digital marketing

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The world moves at a quick pace, and numbers are here to prove this.

In 2020, the global digital advertising market was estimated at $ 155.53 billion and is to reach $ 281.32 billion by 2025.

Since the technology is constantly evolving, marketing tools can now address the audience in a way that was not possible in the past. In times of targeted Facebook advertising and artificial intelligence, the potential for marketing strategies extends far beyond advertisements in magazines or posters on motorways.

Enter the rise of Martech, the industry that is committed to marketing technology. With the help of machine learning, Martech technology can now achieve consumers much more specifically. Since more and more brands are looking for ways to tailor their marketing to the specific needs of customers, it is no wonder that the industry is a Growth of 14% from 2019 to 2020.

what is ojamu

One of the companies at the head of the flourishing industry is ojamu . The company, founded in 2019 based in Singapore, aims to revolutionize digital marketing by using its AI-controlled solutions based on the blockchain.

How successful a marketing strategy is ultimately depends on how well companies know their consumers - from their background and emotions to their needs and expectations. With the advent of e-mail marketing and newsletter subscriptions, consumers often receive material that is not specific enough for their special interest range or needs.

By using AI tools, Ojamu uses real-time data to predict the most relevant digital marketing strategy for end users-including brands, products or services or a combination of both. In addition, the Ojamu platform will be available across several blockchains, which alleviates compatibility problems for users.

improved insights

ojamu offers brands access to important data points from certain industries and offers deep insights into the interaction of consumers with marketing communication.

By correlation of hundreds of millions of clear data records, the technology of the company enables users access to knowledge that would not be possible manually.

As soon as the data has been collected, they are analyzed with advanced algorithms that can predict the more suitable marketing strategy with the most likely success rate and provide users step-to-step roadmap for implementation.

The company's neural predictive engine enables brands to make their marketing campaigns faster and more precisely and to respond to the specific needs of their target group.

decentralized data

Data are incredibly valuable and can easily be managed incorrectly if you get into the wrong hands. Therefore, the cyber security industry is currently in demand. In the event of compromising, a violation of the user data can affect both the reputation of a brand and the trust of customers.

ojamu uses decentralized storage platforms to secure the data of the users by distributing the information from compromising via several nodes of the blockchain network. By using blockchain technology and strengthening security, the company tries to stand out from the Martech competitor.