Which crypto Super Bowl ads can we expect in 2023?
Which crypto Super Bowl ads can we expect in 2023?
- The Lockchain Gaming company Limit Break plans to present its Digidaigaku NFT collection in the Super Bowl spot, which it bought for $ 6.5 million
- OKX tries to create an "emerging" display about the potential of Web3, Okx Chief Marketing Officer told Blockworks
Just like the NFL season 2022, the crypto bear market-which took much longer-drags itself. And although many have reduced the costs, not all crypto companies withdraw from the expenses. Some even prepare to issue millions of dollars for Super Bowl advertising to increase brand awareness.
The Super Bowl 2022 offered a ramp light on the crypto industry for less than three months after Bitcoin (BTC) and Ether (BTC) had reached all -time highs, with advertising from FTX, Coinbase, Crypto.com and others. The price of BTC and ETH is more than 70 % below these highs.
Although a more moderate representation is expected this time, the blockchain gaming company Limit Break said last week that it bought a super bowl advertising for $ 6.5 million. The okx crypto exchange is also planning to buy a television spot for the game, Chief Marketing Officer Haider Rafique told Blockworks.
rafique estimated the costs-between the advertisement itself, the development of the idea and the production of the commercial-to more than $ 10 million. He called the last of the company to "What is okx?"
The ad will probably concentrate on OKX's self-controlled web3 letter bag, said Rafique. "If you see a great bowl advertising from us, it is not about the future of crypto or finance, but probably about the future of web3 and the opportunity for people to read, write and own-and what does it look like for entrepreneurs, for small companies, for creators and all of us," he added. The stock exchange deliberately held back marketing during the bull market, said Rafique, and made it possible for her to advance marketing initiatives in recent months while the competitors withdraw. The exchange revealed, for example, a partnership with McLaren Racing from Formula 1 in a multi -year contract worth “hundreds of millions” in May. While Okx has not yet completed his media purchase for the Super Bowl, Limit Break has done this. The company founded by the developers of mobile phrases Gabriel Leydon and Halbert Nakagawa will present his Digidaigaku NFT collection in the television spot. Limit Break gave away the collection during a free coin in August, around the time when the company collected $ 200 million from Buckley Ventures, Standard Crypto, Paradigm Ventures, FTX, Coinbase Ventures and others. The company said last week in a statement that the advertisement would contain a "web3 experience", but rejected it to report details. "I can assure you that you have not seen what we will bring out," said Leydon Blockworks in an email. "Having this ad is exciting for us, because there will be millions of people in front of the Super Bowl who have never heard of a NFT." The advertising for an NFT collection during the Super Bowl is particularly interesting, according to Ty Smith, CEO of Coinbound, because people can see the effect of the advertisement on the volume and the price of the collection in real time. "I am not sure whether there are too many products that enable this type of insight, and as a marketer we watch it," said the founder of the crypto marketing company. Due to access to around 50 million people who see the Super Bowl on TV, and probably another 10 million who watch online, Leydon said that the commercial purchase is a way to increase the current Digidaigaku community, which currently consists of around 20,000 followers on Twitter and Discord. ftx, coinbase, crypto.com and Etoro each made advertising purchases during the US Super-Bowl transmission in February, as ftx Krypto.com Running spots with Larry David or LeBron James. Sam Bankman-Fried, CEO of FTX, said during a discussion that was held last week by the Bipartisan Policy Center that it is less about gaining private customers in crypto advertising that is operated by celebrities, as to promote institutional relationships-a concept that he admitted.
"It's a foot in the door, that's really it," he said. "Please stop rejecting our meeting inquiries and carry out the meeting so that we can talk about how we may work together." " The 60-second advertising of Coinbase In February a QR code that was directing people on a advertising page, the new users, the new users offers free bitcoins. The 30-second display of etoro The promotion of "social investing" mentated several times. spokesman for the four companies refused to comment on whether they would advertise again during the Super Bowl. The Bitbuy crypto platform was the only company in the industry that advertised in the Canadian transmission of the Super Bowl. The Bitbuy-Werbung with NBA-Star Kyle Lowry. Although the company's online marketing editions remained at the pre-exchanged downturn level in the second half of the year, according to Binu Koshy, Communication Director of Bitbuy, it has greatly reduced its offline marketing editions, which includes Kyle Lowry advertising spots. "[it’s] not because we do not believe in the medium, but because we thought that the messages in the commercials did not reflect the current market controls so that it would not work," said Koshy. "We have also found that none of our top competitors here in Canada are doing more advertising on offline media channels than was the case in the past. That could of course change." Although Koshy said he could not comment on whether the company would be on the Super Bowl 2023, he found that Bitbuy had "ambitious marketing plans" for the next year. "We will continue to promote the advantages of using a regulated and locally based crypto trading platform such as Bitbuy to unregulated international stock exchanges," said Koshy. During the Super Bowl 2023 there may be fewer indications in connection with digital assets, said Keli Callaghan, a partner at Arrington Capital, who used to be directing marketing at Algorand. But many institutions in this area have a long -term vision and recognize the need for continuous further training.
"I hope that those who come to light have a greater effect when it comes to clarifying the United States more about the real advantages that it has to exchange values in decentralized models and to expand the financial participation," said Callaghan. ty Smith, CEO of Coinbound, said he expects crypto messages to have a little more "gravitas" during the Super Bowl, and assume that the big actors would position crypto as an interesting addition to an investment portfolio. "The markets are on the ground and many people burned themselves last year," said Smith. "Everyone knows that, and I think conscious marketing teams will still acknowledge it [Educating] spectators about the long -term possibility of web3." . . The contribution Which Crypto Super Bowl ads can we expect in 2023? is not a financial advice. a spotlight on nfts
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