Trustkote is aimed at the new brand, tour, but stable coins in the center

Trustkote is aimed at the new brand, tour, but stable coins in the center

The StableCoin-Mittent and unsafe-to-secure lending protocol Trustkoll is leaning onto the decentralized narrative with his new rebranding in a turbulent year in order to lure more institutional investors into the room.

The company, which is now known as an Archblock and stands behind Truefi, a decentralized protocol that facilitates unsafe lending will hand over control over its treasury, smart contracts and development to a decentralized autonomous organization (DAO).

"We have given loans worth almost $ 2 billion, paid interest worth several $ ten million and not maintain failures," he said ryan Rodenbaust, Head of Business Development at Archblock .

"Although we have started lending to crypto trade companies, we are currently focusing on combining Defi with" real "lending options in a number of sectors to give this company access to the efficiency of Defi," he said.

institutions are likely to be tired of crypto credit platforms after the collapse of the now bankruptcy crops and trading platform Celsius, but the Archblock team is confident that a decentralized approach that focuses on certain application cases will bring traditional actors into the room.

Since the DAO now monitors a large part of Truefi's business, Archblock will continue to "make important contributions to the technology and growth efforts," said the company.

As a trustkote, the company launched its largest stablecoin, Trueusd (TUSD), in 2018. With a current market capitalization of around $ 1.1 billion, TUSD after Frax is the sixth largest stable coin. according to Coingecko . The token is fully covered, "one-to-one by US dollar, as confirmed every 30 seconds" by the company management company Armanino, said Ryan Christensen, former Chief Product Officer and new CEO of Archblock.

After the collapse of Terrausd, the transparency and security of the reserves are even more important for investors and supervisory authorities who swore to take a closer look at the industry. A spokesman for the company refused to comment on the reports on Wednesday that a new StableCoin calculation in the congress was in the works, but Archblock complied with the applicable regulations, said Christensen.

"We consider stablecoins as an important building block for the worldwide introduction of Defi, which is best illustrated by the global lending of the global lending, and are proud to be involved in both wealth and infrastructure levels," added Christians.

Archblock is not the only crypto company that wants to refresh its image in the current market environment. The infrastructure provider for corporate technology Symbiont announced its plans to revise its brand at the beginning of this month. The company hopes to wake up more interest in Wall Street with its plans.

Now it is time to "better educate the industry after a crypto winter about the entire digital asset/blockchain ecosystem," said Mark Smith, CEO and co-founder of Symbiont.

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The contribution Trusttoken Turns to New Brand, Leadership, But StableCoins at the Center is not a financial advice.