Sotheby's immersed in crypto and invests $ 20 million in the NFT studio Mojito
Sotheby's immersed in crypto and invests $ 20 million in the NFT studio Mojito
The leading marketplace for art and luxury-Sotheby’s-took part in a starting round of $ 20 million for the NFT technology company Mojito. The New York Future Perfect Ventures, which cited the financing round, was another investor of the initiative.
open new doors
according to Forbes statement , the investment quantified Mojito at $ 100 million. In addition to Sotheby’s and Future Perfect Ventures, other participants such as the Creative Artists Agency and Connect Ventures from NEA were there. Nevertheless, Future Perfect Ventures, head of the Jalak Jobanputra financing, will include the Mojito board.
The NFT studio plans to use the means to develop its engineering teams and develop a better version of its platform. It also aims to build more partnerships in order to open up brand-specific, non-fungible token marketplaces that differ from the traditional ones.
It is worth noting that this is the first investment of Sotheby’s in a crypto -related company. Charles F. Stewart - Chief Executive Officer of the Group - pointed out the reasons for the commitment:
"We believe in the future of the use of blockchain to expand the possession of digital assets. The focus and interest in NFTS is enormous. Sotheby’s has set itself the goal of promoting access and possession of extraordinary art and luxury objects, so the focus and development of this area is very useful."
This summer is booming of the NFT craze and listed massive trade volumes. This was not hidden from Sotheby’s, and the company organized a special online sale of NFTS of the Bored Ape Yacht Club (BayC). Shortly afterwards the digital collection for a whopping 24 (4,4 million US dollar.
diamond for crypto
The renowned auction house was recently popular with another undertaking in the crypto community. In July it is announced the sale of the second largest pear-shaped diamond ever offered publicly at a price of $ 12 million.
Sotheby’s announced that the piece of the "Key 101.38" was a chemical analysis and was categorized as a diamond of type IIa, or more easily expressed: "The chemically purest type of diamond with extraordinary optical transparency". The company provided a certificate of authenticity.
Interestingly, the anonymous bidder paid the jewelry with cryptocurrency. Sotheby’s not announced the information from the winner or the digital asset that he used for the transaction.The selection was not endless, however, since the company only included the two largest cryptocurrencies in the offer - Bitcoin and Ether.
Selected image with the kind permission of Sotheby’s
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