From April 2025: EU companies have to purchase micar license for crypto advertising on Google

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Neue Regeln für Krypto-Werbung auf Google ab April 2025 Ab April 2025 treten in der Europäischen Union neue Richtlinien für die Werbung von Kryptowährungen auf Google in Kraft. Die entscheidende Neuerung ist, dass künftig nur Unternehmen, die im Besitz einer MiCAR-Lizenz (Markets in Crypto-Assets Regulation) sind, ihre Produkte in der EU bewerben dürfen. Diese Regelung hat weitreichende Auswirkungen auf Krypto-Börsen und -Anbieter, die ihre Dienstleistungen über Google bewerben möchten. Die MiCAR-Verordnung soll den Krypto-Markt regulieren und ein sicheres Umfeld für Anleger schaffen. Inventar, das vor diesem Datum erstellt oder beworben wurde, könnte weiterhin sichtbar sein, sobald die neuen Richtlinien in …
New rules for crypto advertising on Google from April 2025 from April 2025 will come into force in the European Union for advertising cryptocurrencies on Google. The crucial innovation is that in the future only companies in the possession of a micar license (markets in crypto-assets regulation) may apply their products in the EU. This regulation has far -reaching effects on crypto exchanges and providers who want to advertise their services via Google. The Micar Ordinance is intended to regulate the crypto market and create a safe environment for investors. Inventory that was created or advertised before this date could continue to be visible as soon as the new guidelines in ... (Symbolbild/KNAT)

New rules for crypto advertising on Google from April 2025

From April 2025, new guidelines for advertising cryptocurrencies on Google come into force in the European Union. The crucial innovation is that in the future only companies in the possession of a micar license (markets in crypto-assets regulation) may apply their products in the EU.

This regulation has far -reaching effects on crypto exchanges and providers who want to advertise their services via Google. The Micar Ordinance is intended to regulate the crypto market and create a safe environment for investors. Inventory that was created or advertised before this date could continue to be visible as soon as the new guidelines come into force.

The introduction of these regulations is considered as a step towards transparency and security in the area of ​​cryptocurrencies, since it should ensure that only regulated and trustworthy providers can switch advertising. In the long term, this could lead to the trust of consumers in the crypto industry.

Companies that focus on advertising for cryptocurrencies should therefore strive for a micar license in good time to ensure that they can continue to advertise their products even after the new rules come into force.