Nike acquires the NFT startup RTFKT Studios to deliver collector's items of the next generation-Blockchain
Nike acquires the NFT startup RTFKT Studios to deliver collector's items of the next generation-Blockchain
nike, the American multinational shoe and sports clothing company, has announced the takeover of a startup called RTFKT Studios, a company that does not use fungible token (NFT) Assets, blockchain authentication and augmented reality. According to Nike, the company will enable the company to "deliver collector's items of the next generation, merge culture and gaming".
nike enters the meta verse through the acquisition of RTFKT Studios
On December 13th, Nike The company bought the company for digital collector's items RTFKT Studios. The message follows Nikes First steps for meta-verse in the first week of November and the recent integration of the company In the virtual game Roblox. The shoe company published a blog post about " Nikeland, " A virtual world with Nike-Thema, which is located in the Roblox-Meta Section. According to Nike's advances in the area of the Metaverse industry and the blockchain world, the competitor Adidas of the company race towards nfts and the Metaverse as well as.
rtfkt-studios , according to the website, was founded in January 2020 by three friends at the beginning of the Covid-19 era. The web portal also points out that RTFKT (extremely artifact) focuses on non-fungible tokens (NFT) technology, blockchain authentication and augmented reality (AR). In February, RTFKT and an NFT artist called " floocious " sells approx. 600 pairs physical and virtual sneaker nfts for 3.1 million US dollars at the time of processing. RTFKT also stands behind the clonex nft avatar project .
cloneex NFT-AVATARE are NFTS that enable people to use them both in the physical world and in the meta personation area. Clonex NFTS were designed by the Japanese artist Takashi Murakami and according to report , the avatar-nfts were quickly sold out from "attacks and" attacks and " Controversy ”.
The President of Nike says that the takeover "Nikes will expand digital footprint and skills" will
John Donahoe, the President and CEO of Nike, spoke about the RTFKT takeover and the steps of the company towards metavers.
"This takeover is another step that accelerates Nike's digital transformation and enables us to support athletes and creative people at the interface of sports, creativity, gaming and culture," said Donahoe in a statement. "We are gaining a very talented team of creative people with an authentic and networked brand. Our plan is to invest in the RTFKT brand, to operate and enlarge their innovative and creative community and to expand nikes digital presence and skills."
rtfkt is now part of the Nike, Inc. family. 🌐👁🗨 pic.twitter.com/5egnk9d8wa
-rtfkt-studios (@rtfkstudios) 13. December 2021
At the beginning of November, Nike ensured that a number of known brands such as the " just " slogan, it is snkrs logo and the Air jumpman " Ready to be used as "downloadable virtual goods".
"Nike is the only brand in the world that shares the deep passion that we all have for innovation, creativity and community, and we look forward to further developing our brand, which has arisen in the metaversum", Benoit Pagotto, one of the RTFKT employees, said during the takeover announcement. The press release for the purchase of RTFKT Studios from Nike comes to the conclusion that the conditions of the sale are "not published".
What do you think of the takeover of the NFT company RTFKT Studios by Nike? Let us know your opinion on this topic in the comments below.
Photo credits : Shutterstock, Pixabay, Wiki Commons, Nike, RTFKT Studios,
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