Nifty Gateway wants NFT curators to sell art with the Publishers” pilot project

Nifty Gateway wants NFT curators to sell art with the Publishers” pilot project

Since the NFT trade volume breaks on the broad front, Nifty Gateway, the Gemini NFT art marketplace, hopes to inspire curators for digital art, to shape with their own custom shop fronts.

Traditional curators of the art world usually work with artists to develop career strategies that often contain the securing of effective gallery exhibitions to support the sale of their art.

To transfer this endeavor to the NFT landscape, the "Publishers" pilot project by NIFTY GATEWAY-a beta program-50 curators will select a list of artists and operate their own NFT storage in the style of the e-commerce-giant Shopify.

publishers can publish first-come-first-served publications, one-of-one auctions and open editions, in which the number of NFTs available in a MINT is not limited.

Duncan Cock Foster, co-founder of Nifty Gateway, told Blockworks that the “largest, missing piece” in the NFT area was tools that were specially developed for art curators. The digital art space lacks the so-called “gallery layer” of the traditional art market.

NIFTY GATEWAY already hires internal curators to help artists publish collections in contrast to non-curated NFT marketplaces such as OpenSea or Rarible. The company says that it has worked with 400 artists who have earned over $ 500 million since 2018.

"The number of artists we can curate is limited. You really have to have a strategy to be successful as an artist," said Cock Foster. "The best way to help artists is to have more curators."

Can NFT curators increase the volume of NIFTY GATEWAY?

Cock Foster explained that the new publisher pilot project is an attempt to guide a new generation of curators-and finally artists-to increase the number of people who earn their livelihood full-time by selling NFTs.

This initiative comes at a time when the NFT trade volume has shrunk considerably since its climax at the beginning of this year.

OpenSea, the largest NFT marketplace, has seen how its trading volume that has fallen on a low in the dollar has not been available that has not existed for more than a year. The trading volume reached its peak on May 1, with $ 405.7 million, a week in which, according to Dappradar, a daily average of around $ 163.7 million was recorded. Now the daily volume is on average less than $ 11.5 million-which corresponds to a decline of more than 90 %.

While OpenSea is geared towards second sales, Nifty Gateway is a much smaller platform that aims to operate NFT art collectors. Nevertheless, Nifty only processes a dozen trades per day, compared to OpenSeas over 50,000. On Wednesday, the platform, in particular only three NFT sales, handled 2,800 US dollars Nonfungible.com .

undoubtedly encouraged statistics such as this Nifty Gateway to take strategically and now turn to curators to attract volume.

Over time, the company plans to expand its publisher program to include artists who publish their own works and brands with NFT projects.

Recently, Nifty Gateway MasterCard credit card payments for users who prefer to pay with Fiat rather than with crypto.

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The article NIFTY GATEWAY WANTS NFT Curators to Sell Art With 'Publishers' Pilot is not a financial advice.