Latest crypto sponsorships: Binance goes to Brazil, Whalefin goes partnership with Chelsea FC
Latest crypto sponsorships: Binance goes to Brazil, Whalefin goes partnership with Chelsea FC
- The latest deals of the crypto companies are part of the efforts to develop general awareness of their brands internationally
- Binance, Whalefin, Tezos, Okx and Crypto.com are some of the companies that invest in sponsorship worldwide
The crypto markets may lie on the ground, but trading platforms are still there are truck loads in sports sponsorship.
Last week has Binance, the world's largest crypto exchange, announced that the exclusive crypto sponsor of Brasileirão, the leading football tournament in Brazil. As with other markets, Binance Launchpad is used to develop NFTS and fan tokens, digital assets that offer interactivity and advantages for the owners.
Sponsoring is "important to promote the introduction of crypto and to achieve positive effects for our users to achieve the crypto and blockchain community and society as a whole in Brazil," said Changpeng "Cz" Zhao, CEO of Binance, in a explanation.
In Brazil, the company is already a sponsor of other large clubs like Santos Fc.
crypto companies hope to be able to reach more small investors through football clubs with a large global range via Broadcast deals and social media accounts with millions of followers.
The investment of Binance in Brazil included a takeover of Sim; Paul Investimentos, a Brazilian stock exchange that already has an official approval in the country, until approval by the central bank. The Brazilian Senate recently approved a draft law to create rules for crypto in the country.
binance, early this year, To the global main sponsor of the men's soccer team in Argentina, where football passion is as great as in Brazil. The five -year contract is the first time that the stock exchange sponsors a national team. Argentina will take part in the FIFA World Cup later this year in Qatar.
in Portugal, another football -loving country, the championship title from 2022, FC Porto, also counts binance as a sponsor. The conditions of the deal were not announced. Binance and the renowned football club brought a token called FC Porto Fan Token together, which lost 74 % of its value last month and rose from $ 14 to $ 1.40
in Italy sponsors Lazio, which takes fifth place in Serie A, the Italian football championship.
and Binance is not alone. Whalefin, a trading platform for digital assets, will therefore pay 20 million pounds next season to sponsor the jersey of the Chelsea Football Club Financial times . Previously, another Premier League team, Manchester United, had concluded a sponsorship contract with the TEZOS blockchain platform. Manchester City, which won the British championship this year, has a global sponsorship contract with the okx.
Although football is an obvious option for sponsoring deals in Europe and South America, there are other sports in the race for crypto dollars. The cryptocurrency exchange crypto.com, which is one of her hired marketing cannons, became the value of $ 100 million in 2021 to the global partner of Formula 1 CNBC and recently started a nine-year contract with Miami Grand Prix as an official title partner.
later this year Crypto.com will be one of the many official sponsors of the World Cup alongside companies such as Qatar Airways, Adidas, Coca-Cola, Wanda, Hyundai and Visa.
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The Post Latest Crypto Sponsorships: Binance goes to Brazil, Whalefin Partners with Chelsea FC is not a financial advice.
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