NBA is expanding partnership with Meta to bring basketball games into metavers - metaverse

The NBA sealed a deal to bring some of your games into the meta -verses free of charge. On January 23, the company an extension of its current partnership with meta VR technology (virtual reality). The games are transferred with XTADIUM, a meta-verse app that is used to transmit immersive sporting experiences with metas consumer headset, the Meta Quest 2.

The league will present 52 games in Horizon Worlds, Metas flagship meta verse app, which can enjoy and view the users. Five of these games are presented with 180-degree monoscopy technology in an increasing way. This means that the user can experience the game as if he were sitting near the field and changed the point of view while the game progresses.

With this step, the league aims to offer existing fans an interactive experience and to bring new fans to sport with these new technologies. Sarah Malkin, meta director of meta-verse media content:

The superpower of VR makes it possible to immerse yourself in shared experiences with friends and fans from all over the world, and we look forward to bringing these killer features to the NBA arena and live games.

avatar merchandise and more

The NBA and Meta will also offer fans the opportunity to buy NBA-licensed clothing in Metas Avatars Store. These elements will be available throughout the family of the meta-own apps, including WhatsApp, Instagram and Facebook. Rob Shaw, meta director for sports media and league partnerships, emphasized the importance of providing new technologies for fans. He explained:

The Immersive VR technology of Meta opens up new opportunities for sports fans to deal with their favorite NBA teams and to interact with them. Fans can express their fan base by putting on the equipment of their favorite team on avatars and enjoying more live NBA games.

The NBA was very open to the use of new technologies to expand the reach of its activities. In partnership with Dapper Labs, the company Started NBA Top Shots in 2020, an NFT video marketplace with moments that are among the most important games in the history of the league. In September the league Partner with sorare, a company for fantasy games (non-fungble token) to develop.

What do you think about the NBA and its approach to the metaverse? Tell us in the comment area below.

Sergio Göschenko

sergio is a cryptocurrency journalist based in Venezuela. He describes himself as late in the game and entered the cryptosphere when the price increase took place in December 2017. He has a background as a computer engineer, lives in Venezuela and is affected by the cryptocurrency boom on a social level. It offers a different perspective on the crypto success and how it helps those who have no bank account and are under-supplied.

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