Under the shine of innovation: Upland - a critical view of the controversial project in the crypto meta verse

Under the shine of innovation: Upland - a critical view of the controversial project in the crypto meta verse

upland: A critical look at the "blockchain-based" real estate trade game

In the fast-moving world of crypto companies, it is important to take a critical look at the various projects that shape the crypto landscape. Such a project that is often talked about is Upland, a "blockchain-based" real estate trade game. However, under the shine of its innovative concepts there is a complicated network of questionable strategies and controversial management. This article should bring light into the dark and a public warning about the practices of the Upland represent metaverse.

upland was founded in San Francisco in early 2018 and originally positioned itself as a revolutionary concept to bring real estate to the meta verse and offer parallel worlds with business and leisure opportunities. Over the years, however, the true intentions of Upland became more and more obvious. For them, the profit was more important than compliance with their promises.

An early sign for this was the partnership with cryptoticker, with the aim of entering the German market. Despite the hype, the only significant development was the announcement of an NFT drop. Unfortunately, these NFTs had no functionality within Upland and only served to generate income. The buyers were promised that these NFTs were used at some point in Upland Metaverse, but that turned out to be an empty promise.

upland also tried to capitalize on partnerships with clubs and events such as the World Cup in Qatar. However, these efforts did not lead to a meaningful commitment, which reflects the disappointing results of other similar projects such as Sorare. It became clear that Upland's main focus was not on the provision of immersive and entertaining meta-severse experience. Instead, he was rather on the achievement of profits by NFT sales that were achieved by strong marketing, hype and partnerships.

The business model of Upland began using Upx, its internal currency and properties as the most important in-game token. However, the company soon expanded its offer to offer Sparks, Go Karts, Block Explorers and various other articles. These had no real value or purpose except as additional sources of income. This cycle of constant expansion seemed to be a hardly covered attempt to sell more and generate more money, regardless of the entire gaming experience or the satisfaction of your user base.

The upland experience turned out to be disappointing because the cities shaped in the meta persona such as San Francisco and Los Angeles suffered from neglect and lack of maintenance. They turned into ghost cities rather than into living virtual communities. This was similar to a real estate ponzi scheme in which users bought real estate exclusively for the purpose of resale, without sensible gameplay, storytelling or pleasure. Early users who had invested strongly in Upland were on the losing side, since the company changed core aspects of the game and their early investments became useless.

A worrying aspect of Upland is the problematic record of success of the founder Dirk Lueth. Dirk seems to have lost the focus on the main project and has participated in various other activities, which causes doubt about the company's legitimacy. His most recent commitment to Grandma3 and Species.io talks volumes about his opportunistic nature and offers little consolation for those who have invested their trust and funds in the potential of Upland.

Another questionable step of Upland is entering the German market. It seems that the main purpose of this event is to give American users the opportunity to transfer their primary market stocks to the secondary market in Germany. This calculated step underlines the profit -oriented agenda from Upland and the lack of concern about the well -being of its user base.