Mercadolibre enables users to invest in cryptocurrencies from its platform -
Mercadolibre enables users to invest in cryptocurrencies from its platform -
Mercadolibre, one of the largest online retailers in Latin America, has started to offer a selection of its customers cryptocurrency trading services and plans to expand this test in the coming weeks. Mercadopago, the platform's native payment service, will enable these customers to buy, hold and sell cryptocurrencies directly via the platform. The pilot run starts in Brazil and could later be extended to other countries.
Mercadolibre encounters cryptodic services
Mercadolibre, the largest company based in Latam, has started including cryptocurrency services in its platform. Now Mercadopago users can buy, sell and hold cryptocurrencies via the platform from Mercadolibre. This is a logical step for the company that acts as an intermediary between companies that offer products and services on the platform, and customers who consume them.
The test run of the service was introduced quietly for some customers in Brazil at the beginning of this month, and it is expected to be expanded to other customers in the coming weeks. Mercadolibre is considering expanding this test to other markets in the future, but nothing has yet been announced on this topic. Tulio Oliveira, a Vice President of Mercadopago:
We took the time to study and learn before we decided to get into crypto. This has a transformation potential in front of it and opens up a new way.
flirting with crypto and restrictions
The company has been interested in crypto for some time after it had previously invested in cryptocurrencies. Mercadolibre bought Bitcoin worth 7.8 million US dollar ( btc ) in the first quarter of this year and released it last May when it presented its financial results for the first quarter. Marcos Galperin, co-founder and CEO of the company, spoke very loudly about how cryptocurrencies can offer alternatives to traditional investments after it in crypto companies like. Invested ripio personal.
About cryptocurrencies, galperine specified :
cryptocurrencies are here to stay. They play a very important role, less as a means of payment, but as a value preservation means.
Maybe Mercadolibre users cannot buy goods immediately after Galperin's train of thought and pay services with cryptocurrencies. However, if the company wants to emulate PayPal, the next step would be to include cryptocurrencies as a payment method for purchases in the platform.
Mercadolibre's measures could cause other large companies in the region to also add cryptocurrencies to their business model if everything goes correctly during this test run.
What do you think of Mercadolibre that includes cryptocurrency services in its platform? Tell us in the comment area below.
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