Kraken becomes the official sponsor of the F1 team Williams Racing

Kraken becomes the official sponsor of the F1 team Williams Racing

From this weekend, the Kraken logo will be displayed millions of users thanks to the partnership of the stock exchange with the famous Formula 1 racing team Williams Racing.

On March 28, Kraken, one of the largest cryptocurrency exchanges worldwide, announced the signing of a sponsorship contract with Williams Racing, which is considered one of the four best Formula 1 team alongside Ferrari, McLaren and Mercedes.

According to Kraken, this is the first partnership of the stock exchange within the world of Formula 1. However, they are already preparing to strengthen their global presence at these events from next year.

octopus goes into the F1

As a result of the partnership, the Kraken logo is seen during the remaining 2023 season of the FIA ​​formula 1 World Championship of millions of users on the halo and the tail wing of the Williams Racing Fw45 racing car, which is also carried out by the famous drivers Albon and dangers, who will also wear the logo on his clothing.

welcome to the team, @kakenfx ! 🤝 #Wearewilliams

- Williams racing (@williamsracing) 28. March 2023

In addition, both brands will work with the octopus logo in the design of caps in a limited edition, which are worn at certain Grand Prix.

James Bower, Commercial Director of Williams Racing, said that they are proud of their partnership with octopuses, the "two of the most trustworthy and longest existing brands in our respective industries".

He added that they were enthusiastic about offering innovative experiences with cryptocurrencies and web3 and helping the stock exchange to achieve new institutional customers and companies via their networks and sporting events.

unleash the power of NFTS to attract motorsport fans

According to Kraken, the platform will promote the introduction of cryptocurrencies in motorsport sector by introducing digital gathering experiences that enable some of the owners of Kraken's best NFT projects to display their collector's pieces on the tail wing of Williams Racing at certain Grand Prix events.

"For the first time, owners of some of the most exciting digital collective projects on octopuses can exhibit their NFTs on the rear wing next to octopuses."

Mayur Guppa, Marketing Director of Kraken, said this partnership will help demonstrate the positive effects that can have cryptocurrencies and web3 in the automotive industry.

"Kraken and Williams Racing show what is possible if you combine vision with excellence, groundbreaking performance and innovation. Both are cult brands that have passed the test of the time, [...] This partnership will enable us to work with the global communities of octopuses and Williams and the effects and the life -changing potential of Crypto and web3 demonstrate. ”

reports as cryptopotato , this is not the first time that a cryptocurrency company joins Formula 1, since almost all participating teams had at least one crypto sponsor last year. However, this changed with the crypto winter and the multi-million dollar frauds, which significantly impaired the ecosystem.

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