Retail with youth fashion Chain Pacsun is now accepting 11 cryptocurrencies -

On October 5, the youth fashion and retail brand Pacsun announced that the company is now accepting cryptocurrencies on Bitpay's payment services. Pacsun says the company has a young audience that is "very technology -oriented" and the company has found an "increasing desire for cryptocurrency".

pacific Sunwear of California becomes crypto

The American retail clothing brand Pacific Sunwear of California, LLC, also known as Pacsun, now supports the acceptance of crypto-assets. Pacsun was founded in 1982 and has around 400 shops in all 50 states and in Puerto Rico.

The company has teamed up with the crypto payment company Bitpay and announced that there were 11 different crypto-assets including Bitcoin ( btc ), Bitcoin-Bar money ( bch ), ether ( ETH ), wrapped Bitcoin (WBTC), Dogecoin (Doge) and Litecoin ( ltc ). Five different stable coins that are coupled to the US dollar are also accepted by Pacsun.

"Since digital sales have doubled since last year, we know how important it is to offer our customers an extraordinary online shopping experience," said Brie Olson, President of Pacsun. "It is incredible to pave the way for fashion and retail sectors by the first cryptocurrency payments via Bitpay, and we expect many other companies to follow this example when you consider how easy it does the checkout process."

pacsun "sees an increasing desire for cryptocurrency", fashion chain believes that it is important to stick to lifestyle trends

In the announcement, it also says that Pacsun considers it "just as important" to keep the fashion trends step as you are to keep a step step with lifestyle trends. The company recognized these trends when it launched its new Pacsun Kids product line together with a collaboration with the Roblox-Metaverse. "Pacsun shares our goal of enabling everyone to live with crypto, which makes it a natural addition to our growing list of top brands that use cryptocurrencies," remarked Stephen Pair, co-founder and CEO of Bitpay.

Michael Relich, Co-CEO of Pacsun, explained that Generation Z was the main consumer of the company and that the population group was "very technology-oriented". Relich said that the company has a lot of time and effort to "adapt to its lifestyle and to resonate with them on a more personal level". Pacsun has experienced a demand from young generations that want to pay for goods and services with digital currencies.

"In view of her increasing desire for cryptocurrency, it was clear that we had to adapt Bitpay and offer them as a further payment option in order to further strengthen your trust in us as one of your preferred retailers who really listens," concluded Relich.

What do you think that Pacsun accepts 11 different crypto-assets via Bitpay? Let us know your opinion on this topic in the comments below.

Photo credits : Shutterstock, Pixabay, Wiki Commons, Pacsun logos,