Youth Fashion Retail Chain Pacsun Now Accepts 11 Cryptocurrencies –

On October 5, youth fashion and retail brand Pacsun announced that the company is now accepting cryptocurrencies through Bitpay’s payment services. Pacsun says the company has a young audience that is “very technology-oriented” and that the company has seen an “increasing desire for cryptocurrency.”

Pacific Sunwear of California goes crypto

American retail clothing brand Pacific Sunwear of California, LLC, also known as Pacsun, now supports accepting crypto assets. Founded in 1982, Pacsun has approximately 400 stores in all 50 states and Puerto Rico.

The company has partnered with crypto payments company Bitpay and announced that it has 11 different crypto assets including Bitcoin ( BTC ), Bitcoin Cash ( BCH ), ether ( ETH ), Wrapped Bitcoin (WBTC), Dogecoin (DOGE) and Litecoin ( LTC ). Five different stablecoins pegged to the US dollar are also accepted by Pacsun.

“With digital sales doubling since last year, we know how important it is to provide our customers with an exceptional online shopping experience,” Brie Olson, president of Pacsun, said in a statement. “It’s incredible to be paving the way for the fashion and retail industries by being the first to offer cryptocurrency payments via Bitpay, and we expect many other companies to follow suit given how easy it makes the checkout process.”

Pacsun “Sees an Increasing Desire for Cryptocurrency,” Mode Chain Believes It’s Important to Stick to Lifestyle Trends

The announcement also states that Pacsun believes it is “just as important” to keep up with fashion trends as it is to them to keep up with lifestyle trends. The company recognized these trends when it launched its new Pacsun Kids product line along with a collaboration with the ROBLOX metaverse. “Pacsun shares our goal of empowering everyone to live with crypto, making them a natural addition to our growing list of top brands using cryptocurrencies,” noted Stephen Pair, co-founder and CEO of Bitpay.

Pacsun co-CEO Michael Relich explained that Generation Z is the company's primary consumer and the demographic is "very technology-oriented." Relich said the company spends a lot of time and effort "adapting to their lifestyle and resonating with them on a more personal level." Pacsun has witnessed demand from younger generations wanting to pay for goods and services using digital currencies.

“With their increasing appetite for cryptocurrency, it was clear that we needed to adapt and offer Bitpay as another payment option to further increase their trust in us as one of their preferred retailers that really listens,” Relich concluded.

What do you think about Pacsun accepting 11 different crypto assets through Bitpay? Let us know your thoughts on this topic in the comments below.

Photo credits: Shutterstock, Pixabay, Wiki Commons, Pacsun logos,