Draftkings continues NFT-Push by agreement with Metabilia

Draftkings continues NFT-Push by agreement with Metabilia

Draftkings has brought together with the company NFT metabolism because it still wants to record what the company sees as an increasing demand for digital sports collection pieces.

The sports betting company will publish NFTS with some of the youngest Major League Baseball stars. The collection includes NFTs by Vladimir Guerrero Jr., Ronald Acuña Jr., Shane Bieber, Wander Franco, Joe Musgrove and Fernando Tatís Jr.

referred to as NFT membership collectors, owners are rewarded with various event-based NFTs throughout the season, which meet milestones or services for the respective athletes.

"Draftkings will further expand its presence in the NFT industry by continuously joining web3-centered partners to produce curated content that is well received by our Draftkings users," a spokesman told Blockworks.

"[We will focus] on the provision of unique experiences and collector's pieces in the sports and entertainment area and a smooth opportunity for our users to interact with them."

Draftkings Marketplace, which the company started last August, will be the exclusive distributor of Metabilia NFTS. The marketplace was already the exclusive distributor of sports-related NFT content from Autographer, a company that is founded by Tom Brady.

Metabilia maintains several years of partnerships with franchise companies in the NFL and NBA and has direct businesses with more than 40 athletes.

"At Metabilia we focus on the provision of NFT collection programs that offer high-quality advantages, and our membership NFT programs enable fans to show their support for a young athlete and to be part of his or her journey," Metabilia CEO Joseph de Perio said in a explanation.

Draftkings Marketplace has integrated many legendary sports stars on his platform, including Derek Jeters very first NFTs before it was included in the Hall of Fame last year.

The company launched its first in-house NFT collection in March in front of the NCAA college basketball tournament. href = "https://marketplace.draftkings.com/lp/2022-college-hops-nft-Collection"> 2022 College Hoops-Collection was the first within a planned prime time NFT series that will take place at other major sporting events, said Beth Senior Vice President of Marketplace Operations at Draftkings, at that time to block works.

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The contribution "Draftkings sets NFT-Push-Via deal with Metabilia Fort" is not a financial advice.