The British supervisory authority says that Floki Inu has violated advertising standards

Ads for the crypto token Floki Inu, which were injected over the London public transport network last autumn, violated the British advertising standards, as an investigation of the advertising supervision showed.

The Advertising Standards Authority said that the ads with the slogan "Missed Doge? Get Floki" and a cartoon dog mascot "used the fear of consumers to miss something.

The Floki Inu advertising campaign, which is named after Elon Musk's dog, became a focal point for objections to the widespread advertising for crypto tokens and exchanges in Great Britain, whereby several elected London civil servants demanded a ban on advertising for public transport.

In a answer published by the ASA, Floki Inu said that she had inserted a risk and the ads with the Committee of Advertising Practice, the organization that is responsible for writing British advertising rules, and she was informed that they comply with the standards.

floki said that "everything had done [its] authority to comply with" the advertising rules at that time and that the ASA made changes in its guidelines in a unfair way.

The advertising for crypto investments has become a main focus for supervisory authorities in jurisdiction around the world, since guard dogs are annoyed by the risk that consumers are seduced into risky coins and lose money. Spain, Italy and Singapore have tightened all the standards for crypto campaigns this year.

The ASA also took crypto exchanges due to "widespread" problems with misleading and irresponsible advertisements to account and complained in December seven companies, including Etoro and Coinbase.

crypto ads had been widespread because they documents less strict rules than advertising campaigns for regulated financial products such as stocks and funds.

The British Ministry of Finance said in January that the law would be to change the law to give the Financial Conduct Authority the supervision of most advertising campaigns for cryptocurrencies and to "in line with the same high standards to be held to other financial advertising campaigns such as stocks, shares and insurance products.

floki incarpated special attention because the coin's promoter refused to identify while she asked the public for investments. The supporters of the token financed their advertising blitz with a "marketing fee" of 4 percent to buyers, an approach that is also pursued by some other coins.

The ASA said: "We corresponded to the lawyers of Floki Inu, who confirmed that the advertiser was based in Georgia (the US state)." The regulatory authority added that she had said Floki not to repeat the ads, but her complaint is not punishable for the crypta group.