Chain concludes sponsorship contract with the New England Patriots
Chain concludes sponsorship contract with the New England Patriots
- Deal with the company founded by Patriots owner Robert Kraft to enable “groundbreaking” experiences around the Gillette Stadium
- The partnership of blockchain.com with the Dallas Cowboys in April was the first deal between a crypto exchange and an NFL team
Companies for web3 software solutions Chain has teamed up with Kraft Sports and Entertainment to become the official blockchain sponsor of the New England Patriots of the NFL.
The deal also chain A sponsor for the New England Revolution of MLS and for the Gillette Stadium, where the Patriots and Revolution play.
"Our team is looking forward to supporting Kraft Sports and Entertainment in creating innovative experiences for stadium visitors Chain’s proprietary blockchain technology", Chain Ceo Deepak Thapliyal said in an explanation.
The conditions of the deals were not announced. A chain speaker does not immediately request a request for comment.
The billionaire Robert Kraft acquired the Patriots in 1994. Since then, the team has won six super bowls, all with Tom Brady as a quarterback. Brady, who is now playing for the Tampa Bay Buccaneers, is a brand ambassador for the crypto tour FTX.
Kraft founded the revolution in 1996 and created The Kraft group The Gillette Stadium was opened in 2002.
Murray Kohl, Vice President of Sales at Kraft Sports and Entertainment, said in a explanation that the Patriots and Revolution tried to use technology to get in touch with the fans over the years through early website development, a nightly internet show and a long-term podcast.
"Together with Chainwerden we try to innovate with Web3 in the same way," said Kohl.
"Our fans will be able to combine with the Patriots and the revolution in an unprecedented way," he said.
crypto companies that merging with professional sports teams, leagues and athletes to build up brand awareness became increasingly common during the last bull cycle and continue in the middle of the so-called crypto winter.
The most noteworthy is that Crypto.com signed a 20-year deal of over $ 700 million last year to rename the Staples Center-the home of the Lakers and Clipper of the NBA, the Kings of the NHL and the Sparks of the WNBA-into Crypto.com Arena.
blockchain.com received a partnership with the Dallas Cowboys in April-the first such deal between a crypto exchange and an NFL team.
In February,Terra agreed to pay around $ 40 million to the Washington National from MLB as part of a five-year contract to sponsor his luxury club behind the Home Plate and to operate a digital series on the team's social media platforms.
The Terra Club under the National Park kept its name despite the crash of Terra's algorithmic stable coin Terrausd (VAT) and Luna token a few months ago
. .
The Post Chain Strikes Sponsoring deal with the New England Patriots is not a financial advice.