Burger King starts NFT campaign Keep It Real Meals with digital Collectibles Market Sweet-Blockchain
Burger King starts NFT campaign Keep It Real Meals with digital Collectibles Market Sweet-Blockchain
On Tuesday, the Fast Food Restaurant chain Burger King announced that the company started a non-fungible token (NFT) campaign called "Keep It Real Meals" initiative. The campaign takes place in cooperation with the NFT marketplace Sweet and will show celebrities like Nelly, Anitta and Lilhuddy.
Six million meal boxes with Burger King NFTS
The NFT marketplace Süss announced a partnership with the fast food giant Burger King on Tuesday. Burger King has entered the NFT fight and the new campaign differs significantly from other NFT concepts. The "Keep It Real Meals" initiative from Burger King will present QR codes, which are connected to almost six million food boxes. By scanning the QR codes, a digital collector's item is unlocked and the announcement by Burger King states that collecting you can lead to the activation of bonus nfts.
Three celebrities will take part in the campaign, including the American social media personality Lilhuddy, the Brazilian singer Anitta and the American rapper, singer-songwriter and entrepreneur Nelly. Some of the franky bonuses have interesting functions such as the opportunity to make calls with one of the celebrities in the campaign.
"Guests can choose from three Keep It Real Meal boxes, which were curated by Nelly, Anitta and Lilhuddy and are available in participating US Burger King restaurants as long as stocks last," says the announcement. "When guests scan the QR code of the Real Meal Box of an artist, they get one of three variations of one of three NFT collectors. The announcement added:
As soon as a set is completed, the guests are programmatically granted a 4th reward-based NFT, which is awarded prices such as digital 3D BK collector's pieces, whopper sandwiches for one year, signed prey or even a call with one of the artists.
Burger King is one of many known brand names that has dealt with the non-fungable token (NFT) industry and cryptocurrency products in general. Brands such as Oscar Mayer, Snickers, Milky Way, Ax Body Spray, Arizona Iced Tea and more dipped their feet in blockchain conversation and experimented with various ideas.
What do you think of Burger King's NFT campaign? Let us know your opinion on this topic in the comments below.
Photo credits : Shutterstock, Pixabay, Wiki Commons, Burger King, sweet,
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