Italian soccer champion Inter secures crypto partnership agreement for $ 100 million-Bitcoin News
Italian soccer champion Inter secures crypto partnership agreement for $ 100 million-Bitcoin News
Inter Milan, Italy's acting soccer champion, signed a partnership contract with the blockchain company Zytara Labs. The cooperation aims to give users from the club's mobile app access to crypto products and to enable Inter to create digital collectors for fans around the world.
Italy's interior finds a sleeve sponsor in the crypto industry
The multi-year product partnership agreement for 85 million euros ($ 100 million) was sealed with the support of the digital bits Foundation, FC Internazionale Milano and Zytara Labs announced Thursday. Cooperation will facilitate the plan of Inter to open up to an increasingly digital and global audience that represents different age groups, the companies explained in a press release.
As part of the deal, Zytara becomes the "official global digital banking partner" of Inter, while Digitalbits (XDB) will be the club's "official global cryptocurrency". The FinTech company will work on the development of the Inter Mobile app and the integration of its digital banking services to enable users to access crypto-based products. The app will be the most important sales argument for Inter's home play tickets.
The Italian football giant wants to introduce Coin with the XDB crypto payments, both in the stadium and through its online and shop shops across Milan. The partners announced that they intend to use the digital bits blockchain to use digital player cards and non-fungible tokens ( nfts ) for the numerous nerazzurri fans all over the world. Alessandro Antonello, CEO of Inter Corporate, commented:
While digital experiences are of crucial importance for all sports clubs, our partnership aims even higher. By using Zytara's digital banking and blockchain technology, we will be able to increase our global range for younger and digitally versed target groups.
According to the partnership conditions, the brand digital bits becomes the new sleeve sponsor of the European football team. The logo of the cryptocurrency will appear on all inter-jerseys both of the first teams of men and women as well as primavera and youth teams in all official national and international games. Al Burgio, founder of Zytara and the Digitalbits-Blockchain, noted:
Our collaboration will position Inter as one of the most technologically progressive and future -oriented clubs in the world. We are very happy to work with the reigning Italian champion and a club with such a rich story.
The beginning of the partnership between Inter and Zytara is celebrated with limited nerazzurri articles, which are presented until the end of this month. The offer offers inter-fans the opportunity to buy a crypto purchase with the XDB token.
This is not the first sponsoring deal of this kind in Italian football Lega series A . At the beginning of August, ITS CADE READ, AC MANDAND has a long-term partnership agreement met that placed the logo of the crypto exchange on Milan's jerseys. Bitmex became the "official sleeve and crypto trading partner" of the club.
Do you think we will see more of these partnerships in sports in the near future? Share your expectations in the comment area below.
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