Tether reaches 400 million users with USDT: CEO Paolo Ardoino announces an ambitious goal of one billion of

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Tether exceeds 400 million users: A look at the strategy and diversification of the company

According to CEO Paolo Ardoino, Tether’s Usdt StableCoin has exceeded the 400 million mark worldwide. In a current post on the platform X, Ardoinino announced this impressive milestone and emphasized Tether's entrepreneurial strategy, which is based on broad acceptance. He explained that the company had always emphasized an “adoption from scratch”, while traditional financial institutions often observe from their “ivory towers”.

This recent progress is made in a context in which Tether diversifies its presence beyond the cryptocurrency market. By investing in various sectors such as media and agriculture, the company shows its goal of reaching a billion users.

media acquisitions expand Tether's reach

A significant investment in the Italian media landscape makes Tether the second largest shareholder of the Water Group that controlls Will and Chora Media. After a capital increase, Tether acquired 30.4% of the shares in this media company. The media company specializes in social media information and podcast content, which opens up new opportunities to spread digital content.

According to a joint explanation, Tether plans to work with Water in order to optimize the spread of digital content and to integrate new technological solutions. This investment represents a diversification, since Tether traditionally is known primarily for the USDT stablecoin.

agricultural investments as a signal in traditional markets

tethers growth strategy also includes a step into agriculture. The company has signed a transaction contract with Adecoagro SA, a leading sustainable production company in South America. This agreement provides for the purchase of around 49.6 million ordinary shares at a price of $ 12.41 per share, which corresponds to about 70% of the outstanding ordinary shares of Adecoagro.

The investment in agriculture marks Tether's most important step in conventional markets and shows the commitment to sustainable production practices. In contrast to the media investments that offer control over the content and its distribution, the partnership with Adecoagro Tether enables a direct impact on physical production facilities and agricultural businesses.

User growth strategy: focus on "ground-up" approach

Tether's strategy for user acquisition differs significantly from the traditional banks. Ardoino emphasizes that the approach is to build the benefit "from scratch" and to work "on the streets". This strategy led to significant growth, with the 400 million reported users identify a significant share of the global cryptocurrency users. Ardoinino describes this number of users as "conservative" and indicates that the actual number may be even higher with the ambitious goal of reaching a billion users soon.

The focus on acceptance on the street shows in the Widespread use of USDT. In many countries, the digital currency acts as a popular transfer instrument, savings and means of payment, especially in regions with currency instability or limited bank access. Tether seems to focus on applications that promote an organic user base instead of institutional missions.

Ardoino's appreciation of the "Stablecoin Multive" and the large number of companies and governments that jump on this train illustrates Tether's significant position in the blockchain and finance technology sector. The CEO addresses the impressive development and the influence of technology that has existed since 2014 In summary

Tether shows with his continued growth and diversification in various markets not only the strength of his stable coin, but also his endeavor to achieve broader acceptance through innovative strategies.