AdEx network becomes Ambire and switches to a DeFi wallet

AdEx network becomes Ambire and switches to a DeFi wallet

[PRESS RELEASE – Sofia, Bulgaria, 13th October 2021]

AdEx Network has just announced its rebranding. The company will operate under the name Ambire and will shift focus to Ambire Wallet: a new generation cryptocurrency wallet that allows anyone to profit from DeFi easily and securely.

AdEx Network, the company behind the decentralized advertising platform of the same name, has just announced its rebranding to Ambire. The advertising network will be renamed Ambire AdEx and the cryptocurrency wallet they are developing will take on the name Ambire Wallet.

"When we founded AdEx Network in 2017, blockchain technology was in its infancy, Ethereum had almost no adoption and things were developing at lightning speed. We were only working on our decentralized advertising platform," commented Ivo Georgiev, CEO and founder of Ambire.

"Already four years later, the industry is almost unrecognizable. We have achieved a lot in that time and felt it was time for a brand update that reflects the growth we have experienced as a company," Georgiev added.

In the time since the company's founding, the Ambire team has developed technology that simplifies crypto: coreless signups, paying Ethereum transaction fees in stablecoins instead of ETH, automated gas fee management, eliminating ERC permissions, and much more. This puts them in the right position to address the problems of the crypto wallet market and set new standards for usability.

"Ambire is an Italian verb that means to strive and strive. And that's what we do," says Vanina Ivanova, CMO of the company, explaining the choice of the new name.

Shift focus

Ambire AdEx was first launched in 2020 and today has more than 16,000 registered publishers and advertisers on the self-service ad exchange. In a more mature state, the team can now shift focus to its new product – a DeFi-focused smart wallet that opens the doors to cryptocurrency and DeFi for everyone easily and securely.

Designed for everyone from absolute beginners in crypto to crypto and DeFi savvy users, Ambire Wallet offers a range of innovative features such as one-click portfolio diversification, automatic gas management and military security hardware wallet support.

With a crypto-enabled debit card in the pipeline, the Ambire wallet will also allow users to purchase crypto with fiat and easily spend their crypto assets on everyday transactions.