Addressable collects $ 7.5 million to help Web3 marketers reach their target groups-News

Addressable, a decentralized marketing startup, has collected $ 7.5 million in its seed round to tackle the current marketing problems in the web3 area. The company claims that its software can couple users' onchain addresses with their social accounts, which gives Web3 marketers more knowledge of their audience to carry out efficient advertising campaigns in the cryptosector.

addressable collects $ 7.5 million in Seed round

marketing agencies had difficulty advertising web3 products from their audience because they have no insight into these services. Addressable, a software startup, collected $ 7.5 million in its seed round because it claims that it could have the solution to this problem. The round, which was supported by Viola Ventures, Fabric Ventures, Human Capital Partners and North Island Ventures, relies on the skills of the software of Addressable

The company claims that it can couple users' onchain addresses with their social media profiles, which enables marketers to be able to obtain key data through their potential target groups. This data can help you design specialized campaigns to attract a certain type of web3 audience, and then refer them to your social profiles on platforms such as Twitter.

The software from Addressable must select each user in a survey of more than 500 million web3 addresses from several chains and compare them with the entire universe of social network accounts that exist on various platforms today. For now, the company supports Ethereum, polygon, binance smart chainfuse, arbitrum and other EVMS for targeting purposes. Only target groups in Ethereum Blockchain are monitored for tracking, with support for polygon and Binance Smart Chain come into the future.

competitors and vision

The business model of Addressable is not unique because there are already other companies that also try to solve the problem of web3 marketing. Tomer Sharoni, co-founder and CEO of addressable, tells Techcrunch about the competition that the company is exposed and how you try to stand out from these other startups. He explained:

addressable.io competes with other web3 crm startups such as Blaze, Cookie3, KAZM and absolute labs, which mainly focus on customer reactivation by analyzing and interacting the existing Onchain user base of the company.

However,

Sharoni states that addressable had a more holistic approach because they aim to unlock all web3-onchain users. The company also indicates that it protects the privacy of the targeted users, since its customers cannot address users as individual data points and no information is stored on their servers.

What do you think of the claims and the business model of Addressable? Tell us in the comment area below.

Sergio Göschenko

sergio is a cryptocurrency journalist based in Venezuela. He describes himself as late in the game and entered the cryptosphere when the price increase took place in December 2017. He has a background as a computer engineer, lives in Venezuela and is affected by the cryptocurrency boom on a social level. It offers a different perspective on the crypto success and how it helps those who have no bank account and are under-supplied.

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